If you’re creating a video for your not-for-profit or impact org, I want to save you time, money and frustration! Videos are expensive to produce and harder to change than other digital marketing materials. That’s why you need to get it right the first time.
I’ve written dozens of video scripts, but without exception, the hardest are for charities - as I’ll explain here. Your messaging is not easy. But, your video can be extremely powerful when you break out of the all-too-common pitfalls.