brochures

Use These Copywriting Tricks to Write a Better Brochure

Use These Copywriting Tricks to Write a Better Brochure

I was at Whole Life Expo in Toronto last weekend, giving a talk for a client, and I realized these shows are a marketer's fantasy.

In the outside world, if you want to talk about your product to a total stranger for 45 minutes you’d better be Vince Shlomi. At an expo, people will not only volunteer to hear your product talk, they’ll pay admission and then rush the stage to ask questions.