- Increases time on page
- Gets better organic engagement on social media
- Yields higher ROI on social ads
- Increases conversions/sales on your website
In some cases, video yields a > 100% lift in sales! It's definitely a no-brainer, then, that brands should add video to their marketing collateral. But creating great video isn't easy.
When you approach product packaging, where do you start?
If you have a brand concept statement or a value proposition, you can begin there. These statements define, among other things, what's unique about your product, including benefits and features. Knowing and articulating this is the foundation for all copy - packaging no less.
If you're not there yet, and if you're pressed to come up with packaging fast, you can do what I did for Heavenly Sleep Liquid Melatonin.
You may have noticed changes around the website between the last blog post and the current. The url, the branding, and the services have changed, and here's why:
Upstream Meetings was focused on services for strategic planning and remote teams. Over time, though, the gap between my online presence and my business reality widened.