10x Sales Page for Copyhackers
In June 2019, Conversion Copy Co was hired by Copyhackers to write a long-form sales page for their course, 10x Facebook Ads.
Copyhackers is the authority on conversion copywriting. Founded by Joanna Wiebe, the original conversion copywriter, Copyhackers trains copywriters worldwide.
10x Facebook Ads is the first course of its kind for copywriters and the marketers who write ad copy. And in 2019, this course was launching for the first time as a standalone product.
To gather insight and voice-of-customer, Conversion Copy Co surveyed Copyhackers buyers and mined data in online forums. We then distilled that insight into theories about what would convert.
We also drew on Copyhacker’s own 10x Sales Pages methodology, including:
- The Problem, Agitate, Solution, Why, Try, Buy Formula
- “Coaching the Conversion” techniques
- Injecting voice-of-customer copy throughout
By the end of the mini-launch, the 10x Facebook Ads sales page generated six-figure sales.
Conversion Copy Co was invited to speak on the topic at a webinar for Copyhackers’ Tutorial Tuesdays.
“From research to writing to retrospectives, Anna is an absolute pro to work with. Her copy is great. And working with her is a dream – especially if hitting deadlines and producing fab work matters to you.” — Joanna Wiebe, Founder of Copyhackers
Need sales copy that sells more?