In this tutorial, I’m teaching a step-by-step method you can use to maximize the ROI on your in-person presentations. You’ll learn how to publish your presentation as a multi-media blog post in a fraction of the time it would take to write an article.
Automate Your Customer Retention – While Maximizing Profits and Attracting New Customers
This is a desktop recording of the talk I gave today at the Mississauga Board of Trade (MBOT) on the topic of customer retention. Now, this may not sound like a conversion copywriting topic – but it is! Even our customers need to be converted. I’ll definitely write a blog post on this topic, but for now, when you listen to the Zoom recording, you’ll discover a system for driving up the lifetime value of a customer – on autopilot.
What I Would Have Said to Ryan McGrath at Agora Financial
Everything I know about Baltimore and Agora Financial combined you could fit on the head of a pin.
Chalk that up to copywriter allegiances. I’m of the Copyhackers ilk, peopled largely by women in SaaS.
Why You Need “Positioning” to Write Copy that Sells
As a conversion copywriter, my job is to persuade your visitor to choose you over the competition. But why? Not because you have a fancy new site or because of your hip brand tone. Your customers are smarter than that. They want to know how you’re different and better. That’s your positioning, and it’s not just corporate marketing-speak. Positioning is essential for every brand who wants high-converting copy.
Want Great Copywriting? Here’s the Surprising Source
When it comes to copywriting, there’s no such thing as a boring business. You may be an accountant, a bank or a manufacturer, but believe it or not, your business is fascinating to the right audience.
The trick is to find the fascination in any business. And believe it or not, those points of interest don’t come from the creative genius of your copywriter. They come from your customers’ insights.
Animated and Whiteboard Videos Are Now Available
You may have noticed on my homepage a fun, new video explaining why Captivate Content is the right choice for copywriting. I had that video made by Jeff of Branding by Video. I wrote the script and he did the animation.
Shortly after, a copywriting client of mine in the US, Rainer, was looking at whiteboard video shops. He had a quote from a company for USD $4,000, and he’d apparently talked them down from $7,000!
When I mentioned that Jeff could do not only whiteboard but animation style, and at <25% of the cost, Rainer was in.