The past few months have been packaging intensive. I’ve written and proofed copy for several natural health products including Heavenly Sleep, Natural Calm, and SuperLeaf Moringa. In the process I’ve put together two checklists based on lessons learned.
Branded Video Production: A Natural Health CPG Brand’s First Foray Into Video
- Increases time on page
- Gets better organic engagement on social media
- Yields higher ROI on social ads
- Increases conversions/sales on your website
In some cases, video yields a > 100% lift in sales! It’s definitely a no-brainer, then, that brands should add video to their marketing collateral. But creating great video isn’t easy.
Natural Health Product Packaging: A Case Study in Copy & Design
When you approach product packaging, where do you start?
If you have a brand concept statement or a value proposition, you can begin there. These statements define, among other things, what’s unique about your product, including benefits and features. Knowing and articulating this is the foundation for all copy – packaging no less.
If you’re not there yet, and if you’re pressed to come up with packaging fast, you can do what I did for Heavenly Sleep Liquid Melatonin.