Audits are the Fastest Way to Boost Conversions with the Copy You Already Have Your copy is written…but is it driving enough leads and sales? Does your copy pull people in? Does it win their trust? Do your pages and emails convince perfect customers that you have what they need, now? If not, you’re not […]
Charities Need Copywriting that Converts, Too! Here’s Where to Get It (Video Tutorial + Transcript)
Is your charity struggling to communicate what you do persuasively? Do you need higher-impact copywriting? You’re not alone. Messaging is difficult enough in business. But the not-for-profit sector faces unique challenges. You have multiple stakeholders/audiences and the transactions aren’t straightforward. Value is created in less direct ways. But to survive and use donation dollars effectively, […]
Why the Standard Copywriting Brief Isn’t Enough (Here’s What To Do Instead)
When I had a “copywriting brief” page on my old website, it was one of the most-visited pages. And I used it for a long time in first-time conversations with prospects. But then I discovered gaping holes in the copywriting brief – at least, when used as a new lead conversation tool. These are the […]
Get More Online Leads and Sales – From Your In-Person Presentations
In this tutorial, I’m teaching a step-by-step method you can use to maximize the ROI on your in-person presentations. You’ll learn how to publish your presentation as a multi-media blog post in a fraction of the time it would take to write an article.
Automate Your Customer Retention – While Maximizing Profits and Attracting New Customers
This is a desktop recording of the talk I gave today at the Mississauga Board of Trade (MBOT) on the topic of customer retention. Now, this may not sound like a conversion copywriting topic – but it is! Even our customers need to be converted. I’ll definitely write a blog post on this topic, but for now, when you listen to the Zoom recording, you’ll discover a system for driving up the lifetime value of a customer – on autopilot.
Conversion Copywriting: 3 Basic Steps
The Conversion Copywriting Process At Conversion Copy Co, we write sales copy for digital marketers. Our goal is to create content that persuades your audience to say yes to your offer. And that means we follow a specific copywriting process – one we learned by training with and getting certified by Copyhackers – the original […]