It’s that time again. As the old year comes to a close, our minds turn to planning. Whether you plan with the calendar year or not, it’s the perfect time to reflect, assess and get ambitious about the future.
Scripting Content Marketing Videos (Or Why You Should Never Use A Teleprompter)
You know what’s tricky? Scripting product explainer videos in which the amateur performers seem neither robotic, nor like grinning infomercial maniacs.
In 2014, when I first scripted the videos for TOP Nutritionals’ line of green superfood powders, I definitely erred on the side of robotic…if the robot were also a scientist and newscaster
Use These Copywriting Tricks to Write a Better Brochure
I was at Whole Life Expo in Toronto last weekend, giving a talk for a client, and I realized these shows are a marketer’s fantasy.
In the outside world, if you want to talk about your product to a total stranger for 45 minutes you’d better be Vince Shlomi. At an expo, people will not only volunteer to hear your product talk, they’ll pay admission and then rush the stage to ask questions.
How to Make Testimonials Work for Your Brand All Day Long
If you know about the power of social proof, you know how important it is to have reviews on your website. But those reviews don’t need to stay static wherever your customers felt inspired to post.
You can, and should, be recycling written reviews into social media content that attracts the right buyers long before they land on your site.
2 Essential Copywriting Checklists for Natural Health Product Packaging
Want a lower cost-per-click on ads? Try video.
- Increases time on page
- Gets better organic engagement on social media
- Yields higher ROI on social ads
- Increases conversions/sales on your website
In some cases, video yields a > 100% lift in sales! It’s definitely a no-brainer, then, that brands should add video to their marketing collateral. But creating great video isn’t easy.