It's that time again. As the old year comes to a close, our minds turn to planning. Whether you plan with the calendar year or not, it's the perfect time to reflect, assess and get ambitious about the future.
You know what's tricky? Scripting product explainer videos in which the amateur performers seem neither robotic, nor like grinning infomercial maniacs.
In 2014, when I first scripted the videos for TOP Nutritionals' line of green superfood powders, I definitely erred on the side of robotic...if the robot were also a scientist and newscaster
If you know about the power of social proof, you know how important it is to have reviews on your website. But those reviews don't need to stay static wherever your customers felt inspired to post.
You can, and should, be recycling written reviews into social media content that attracts the right buyers long before they land on your site.