content marketing

Creating Your Small Business Content Marketing Strategy and Plan

Creating Your Small Business Content Marketing Strategy and Plan

It's that time again. As the old year comes to a close, our minds turn to planning. Whether you plan with the calendar year or not, it's the perfect time to reflect, assess and get ambitious about the future.

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Scripting Content Marketing Videos (Or Why You Should Never Use A Teleprompter)

Scripting Content Marketing Videos (Or Why You Should Never Use A Teleprompter)

You know what's tricky? Scripting product explainer videos in which the amateur performers seem neither robotic, nor like grinning infomercial maniacs.

In 2014, when I first scripted the videos for TOP Nutritionals' line of green superfood powders, I definitely erred on the side of robotic...if the robot were also a scientist and newscaster

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How to Make Testimonials Work for Your Brand All Day Long

How to Make Testimonials Work for Your Brand All Day Long

If you know about the power of social proof, you know how important it is to have reviews on your website. But those reviews don't need to stay static wherever your customers felt inspired to post.

You can, and should, be recycling written reviews into social media content that attracts the right buyers long before they land on your site

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