social media

How to Make Testimonials Work for Your Brand All Day Long

How to Make Testimonials Work for Your Brand All Day Long

If you know about the power of social proof, you know how important it is to have reviews on your website. But those reviews don't need to stay static wherever your customers felt inspired to post.

You can, and should, be recycling written reviews into social media content that attracts the right buyers long before they land on your site

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Branded Video Production: A Natural Health CPG Brand's First Foray Into Video

Branded Video Production: A Natural Health CPG Brand's First Foray Into Video

The case for video as part of your marketing is now a given; it's unquestionable. Video:

  • Increases time on page
  • Gets better organic engagement on social media
  • Yields higher ROI on social ads 
  • Increases conversions/sales on your website

In some cases, video yields a > 100% lift in sales! It's definitely a no-brainer, then, that brands should add video to their marketing collateral. But creating great video isn't easy.

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