video marketing

Scripting Content Marketing Videos (Or Why You Should Never Use A Teleprompter)

Scripting Content Marketing Videos (Or Why You Should Never Use A Teleprompter)

You know what's tricky? Scripting product explainer videos in which the amateur performers seem neither robotic, nor like grinning infomercial maniacs.

In 2014, when I first scripted the videos for TOP Nutritionals' line of green superfood powders, I definitely erred on the side of robotic...if the robot were also a scientist and newscaster

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