videos

Scripting Content Marketing Videos (Or Why You Should Never Use A Teleprompter)

Scripting Content Marketing Videos (Or Why You Should Never Use A Teleprompter)

You know what's tricky? Scripting product explainer videos in which the amateur performers seem neither robotic, nor like grinning infomercial maniacs.

In 2014, when I first scripted the videos for TOP Nutritionals' line of green superfood powders, I definitely erred on the side of robotic...if the robot were also a scientist and newscaster

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Branded Video Production: A Natural Health CPG Brand's First Foray Into Video

Branded Video Production: A Natural Health CPG Brand's First Foray Into Video

The case for video as part of your marketing is now a given; it's unquestionable. Video:

  • Increases time on page
  • Gets better organic engagement on social media
  • Yields higher ROI on social ads 
  • Increases conversions/sales on your website

In some cases, video yields a > 100% lift in sales! It's definitely a no-brainer, then, that brands should add video to their marketing collateral. But creating great video isn't easy.

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