Launching an online course? Unless you are a master of DIY, you’ll need a team to successfully launch. And your launch team should include a copywriter. You’ll need a copywriter to write a high-converting course sales page plus the full range of sales funnel marketing assets. (Lead magnets, ads, opt-in pages, emails, thank you pages…) […]
Conversion Copywriting for Luxury Brands
Copywriting for luxury brands? It’s usually the domain of high-end ad agencies… the kind that typically don’t talk about conversions. But what if you’re a luxury brand marketer obsessed with ROI? What if you want a copywriter who’s equally focused on earning the sale? Well, you might be challenged to find a conversion copywriter who […]
How to write a long-form sales page using the Copyhackers formulas
If you need to sell an online course, a high-ticket program, product or service… Then, you might need a long-form sales page. Because short pages just aren’t always enough to get online leads to say yes to a higher-priced purchase. But where do you start writing a long-form sales page? With a copywriting formula, of […]
How to DIY Brand Messages that Convert
Maybe you’re writing copy for your brand for the first time. Or maybe you’re writing it for the 100th time. But each time, you feel like you’re starting from scratch. Ad libbing your brand messaging. Meanwhile, the brands you admire have something you don’t. I mean, they sound like brands. Their copy is strong. Confident. […]
Will Branding Even Matter After COVID?
Pre-COVID, even the hardest-core conversion optimization teams were getting dreamy-eyed about branding. Digital Marketer rescinded their ‘nothing matters but the conversions’ POV with an apologia to branding. Conversion XL (CXL) came out with a branding course not much later… after a while of Peep Laja dropping hints in that direction. Case in point: “The […]
Testing and Validating Copy Without Brand Positioning?
Before I had kids I actually read Infinite Jest, a book is so long and dense, it’s the subject of jokes about people who only play music on records and hand-grind coffee. In my defence, I remember almost nothing except this one scene: The narrator as a kid eats toxic mould and on the discovery, […]