Maybe you’re writing copy for your brand for the first time. Or maybe you’re writing it for the 100th time. But each time, you feel like you’re starting from scratch. Ad libbing your brand messaging. Meanwhile, the brands you admire have something you don’t. I mean, they sound like brands. Their copy is strong. Confident. […]
Will Branding Even Matter After COVID?
Pre-COVID, even the hardest-core conversion optimization teams were getting dreamy-eyed about branding. Digital Marketer rescinded their ‘nothing matters but the conversions’ POV with an apologia to branding. Conversion XL (CXL) came out with a branding course not much later… after a while of Peep Laja dropping hints in that direction. Case in point: “The […]
Testing and Validating Copy Without Brand Positioning?
Before I had kids I actually read Infinite Jest, a book is so long and dense, it’s the subject of jokes about people who only play music on records and hand-grind coffee. In my defence, I remember almost nothing except this one scene: The narrator as a kid eats toxic mould and on the discovery, […]
Sales Copywriting for High Ticket Services with MECLABS
This post was originally called How to Run a Kick-Off Meeting Like Dr. Flint McGlaughlin of MECLABS and was republished on Marketing Sherpa. Question: How would you run a kick-off call with a client if you were a master of psychology and persuasion? That’s what I wondered before today’s meeting with Dr. Flint McGlaughlin. What […]
How We Optimized this CRO Agency’s Website Copy
One of the sticky situations I commonly encounter is this: brands don’t have a point of difference. Or they don’t know what it is. That means we have to reverse-engineer the messaging that sets them apart. Because… Before we write conversion copy, we have to know why buyers should choose you I’ll give you an […]
How Day Rates Work at Conversion Copy Co
While most conversion copywriters know exactly what we mean by, “Why don’t you book us for a day rate?”, not all clients do. A day rate is like an hourly rate, only for a day:) Why sell Conversion Copy day rates? The real question is usually, “Why sell days instead of hours?” A: It’s just […]