Key questions for brands. Does your brand have one source of truth for copywriting? Can your copywriters get right to the core of the problem you solve and tie it into your unique value prop? Do they know the Big Idea driving your creative? Have you identified the most important benefits and features that back […]
Not-for-Profit Brand Messaging How-To Guide
Brand messaging: how do you create it for a charity, social enterprise, or not-for-profit? When there’s so much competition for donations and engagement, how do you create brand messaging that stands out? Why do you even need brand messaging… and what exactly is included? I’ll answer the why and what questions, first. The rest of […]
Why the Standard Copywriting Brief Isn’t Enough (Here’s What To Do Instead)
When I had a “copywriting brief” page on my old website, it was one of the most-visited pages. And I used it for a long time in first-time conversations with prospects. Until I discovered gaping holes in the copywriting brief – at least, when used to guide conversations with new leads. These are the two […]
Want Great Copywriting? Here’s the Surprising Source
When it comes to copywriting, there’s no such thing as a boring business. You may be an accountant, a bank or a manufacturer, but believe it or not, your business is fascinating to the right audience.
The trick is to find the fascination in any business. And believe it or not, those points of interest don’t come from the creative genius of your copywriter. They come from your customers’ insights.
Conversion Copywriting: 3 Basic Steps
At Conversion Copy Co, we write sales copy for digital marketers. Our goal is to create content that persuades your audience to say yes to your offer. And that means we follow a specific copywriting process. It’s a process we learned by training with and getting certified by Copyhackers, the industry-leading source of training […]
What I Would Have Said to Ryan McGrath at Agora Financial
Everything I know about Baltimore and Agora Financial combined you could fit on the head of a pin.
Chalk that up to copywriter allegiances. I’m of the Copyhackers ilk, peopled largely by women in SaaS.