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Get Better Rates With Volume

If your business needs conversion copywriting on a regular basis, consider a retainer package.

Retainers are great for clients because they get a fixed, monthly fee for access to an expert copywriter. 

The following are sample rates for copywriting retainer packages. For a customized quote, please contact me to schedule a call.

Package 1: 

This retainer package is for companies who want to grow their business through the top digital marketing channels - and they want a conversion copywriter to make that growth happen. They may or may not have in-house digital marketing support, but with this package, they don't necessarily need it.

Here's what's included:

Landing Page/Sales Page Copy:

  • Up to 3,000 words per month of conversion copy for sales pages and landing pages

Social Media Advertising:

  • Four new paid Facebook ads per month (copywriting and imagery)
  • Optional A/B testing for each ad
  • Campaign set-up, monitoring and a monthly performance report

Google Adwords:

  • Adwords campaign setup and management of up to $2,000 in PPC spend monthly (larger ad spend negotiable)
  • Custom copywriting for each ad
  • Monthly performance report

Email Marketing:

  • Copywriting for three emails per week
  • Optional: variations on each email for unique mailing list (e.g. retailers, professionals, product end-users)

Bonus:

  • 10 hours of a la carte copywriting per month for any other print or digital needs (product pages, landing pages, packaging, brochures, sell sheets, email autoresponders, etc.)
  • A quarterly conversion optimization plan, prepared in collaboration with the marketing manager
  • 2 hours of client calls weekly

Monthly cost for the above: USD $4,000 


Package 2: 

This retainer package is for companies that have some in-house digital marketing  capacity, but they need an expert copywriter to develop the sales copy and content.

Here's what's included:

Landing and Sales Page Copy:

  • Up to 3,000 words of conversion copywriting for landing pages and sales pages per month

PPC Advertising:

  • Copywriting for up to 20 new Google expanded text ads per month
  • Copywriting and art for two new paid Facebook ads per month
  • Not included in this package: setting up, managing, monitoring or reporting on campaigns

Email Marketing:

  • Four sales-focused marketing emails per month

Bonus:

  • 10 hours of a la carte copywriting per month for any other print or digital needs (product pages, landing pages, packaging, brochures, sell sheets, email autoresponders, etc.)
  • A quarterly conversion optimization plan, created in collaboration with the marketing manager
  • 2 hours of client calls weekly

Monthly cost for the above: USD $3,000 


Package 3: 

Some companies know they need a copywriter, but they want more flexibility to choose the projects I work on each month. They prefer the benefits of a copywriting retainer without the structure of defined monthly tasks.

Here's what's included in this simple retainer package:

  • 25 hours per month to use as desired (includes meeting and planning time)
  • Same day responses to requests
  • Maximum 5-day turnaround on copywriting projects under 1,500 words
  • Monthly cost: USD $2,000 
  • Hours in addition to the above will be billed at my standard hourly rate of USD $100

If you're interested in these or custom retainer packages, click the link below to get in touch.