So, What Are Conversion Copywriting Services?
All copywriting is simply sales writing.
Conversion copywriting is sales writing fueled by data.
Because we don't have to guess at what's driving sales. We can use cold, hard numbers. As a conversion copywriter, it's not just your key messages that are my business, but your KPIs.
As a conversion copywriter, I have well-justified issues with boundaries. Instead of focusing on a single page of copy, I want to know how that copy works in the entire journey of the visitor. Conversion copywriting is about optimizing every step, so more people come into your funnel and many, many more people come out as customers.
But really, there's a simpler way of looking at it. As Joanna Wiebe of Copyhackers says:
"Words are just an output. The real work I'll be doing here is squeezing more money out of your data. Because copy is your online sales person, you'll see results faster than you would with almost any optimization work."
Conversion Copywriting Services
So, what exactly can you get from a conversion copywriter? In short, any copy that's intended to sell more of your products or services. You’ll get copy optimized to drive more leads and sales.
You can hire me for:
Sales page copywriting
Google Adwords and Facebook ad campaign copywriting
Sales video scripting
Complete sales funnel strategy and copywriting
Copy That’s Engineered to Convert
After our initial call, if we decide it's a fit, I'll send you an invoice to contract. But what happens next?
As a conversion copywriter, I have a defined optimization process that begins with research.
Because most clients don’t have conversion copy research. Even companies with eight-figure revenues often haven’t gone through the process of conversion message-finding. We have to first find messages that will set your offer apart and truly persuade your perfect customer.
We begin with a copywriting brief. You'll introduce me to your brand, get me up to speed on the project details and connect me with your team.
Research and Analysis:
To write high-converting copy, I dig into data. That means:
Interviewing your team, including sales, marketing & customer support;
Reviewing your existing analytics from web pages, emails and ads;
Interviewing and eavesdropping on your ideal customers;
Tearing apart your competitors' messaging, so we can find your ideal angle.
Based on the data, I develop a Big Idea (aka hypothesis) about what will trigger your leads to convert in higher numbers.
I flesh out that idea into high-converting copy, based on proven persuasion psychology.
Go-Live & Testing:
When the page is live, the emails sent or the ads published, the fun begins. We look at how the new copy has actually converted and what we can improve next time.
Based on Step 4, we circle back to Step 3 and work for more conversions every time.
The only time we fast-track this process? During a flat rate, fast turnaround audit of your existing copy. (Ask me about getting this service.)
Conversion Copywriting Rates
If you scrolled to the rates, you’re not alone. It’s what your customers do, to.
Every custom copywriting project is unique and so are the rates. But here’s what you can expect to invest for conversion-optimized copy, on average:
Research and messaging strategy (essential for new clients): starting at $1,000
Sales email strategy and copywriting: ~$200 per email
Homepage copywriting: ~$1,000
Product or service page copywriting: starting at $300
About page copywriting: ~$400
PPC ad copywriting: starting at $100
Sales video scripts: starting at $200
Opt-in or Thank You page copywriting: ~$300
Long-form sales page copywriting: ~$2,000
Upsell page copywriting: ~$500
Complete sales funnels typically include R&D, ad copy, an opt-in page, a nurturing email sequence, sales page copy, 2x thank you pages. Your funnel may also include an indoctrination email sequence and upsell page.
Not Ready for a Full Conversion Copy Project?
If you have a smaller budget, or need a faster turnaround optimizing existing copy, request a copy audit for just $199/page.
You’ll find out what’s working, what’s not, and the changes you can make immediately to boost the persuasive power of your copy.
You can also buy my time for a half-day ($500) or full-day ($800) conversion copy consulting session.
Contact me to learn more.
“So worth it” Conversion Copywriting
Conversion copy gets results, driving up revenue and quickly earning you a solid ROI. I have the measurable results to prove it. It’s not unusual for clients to make back their money in a matter of days or weeks.
Check out my portfolio page for recent wins and sample work from across industries, including:
Consumer brands and services in health, medicine, beauty and fashion
B2B manufacturing and service companies
Tech startups, including SaaS companies
Content marketers selling digital products
Not-for-profits and impact organizations
Let's Get You More Growth with Copy that Converts
The best way to find out if we’re a fit is to hop on a call. You can schedule an appointment via my calendar.