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So, What Are Conversion Copywriting Services?

 
 

All copywriting is simply sales writing.

Conversion copywriting is sales writing fueled by data

Because we don't have to guess at what's driving sales. We can use cold, hard numbers. As a conversion copywriter, it's not just your key messages that are my business, but your KPIs.

As a conversion copywriter, I have well-justified issues with boundaries. Instead of focusing on a single page of copy, I want to know how that copy works in the entire journey of the visitor. Conversion copywriting is about optimizing every step, so more people come into your funnel and many, many more people come out as customers.

But really, there's a simpler way of looking at it. As Joanna Wiebe of Copyhackers says:

"Words are just an output. The real work I'll be doing here is squeezing more money out of your data. Because copy is your online sales person, you'll see results faster than you would with almost any optimization work."

Conversion Copywriting Services

So, what exactly can you get from a conversion copywriter? In short, any copy that's intended to sell more of your products or services. You’ll get copy optimized to drive more leads and sales.

You can hire me for:

Copy That’s Engineered to Convert

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After our initial call, if we decide it's a fit, I'll send you an invoice to contract.  But what happens next?

As a conversion copywriter, I have a defined optimization process that begins with research.

It starts with finding the messages that will set your offer apart and truly persuade your perfect customer.

Whether your audience is ice-cold or fire-hot, conversion copy gets them to that next critical “yes”.

Here’s How We Run a Conversion Copy Project

  1. Kick-off:

    • We begin with a copywriting brief. You'll introduce me to your brand, get me up to speed on the project details and connect me with your team.

  2. Research and Analysis:

    • To write high-converting copy, I dig into data. That means:

      • Interviewing your team, including sales, marketing & customer support;

      • Reviewing your existing analytics from web pages, emails and ads;

      • Interviewing and eavesdropping on your ideal customers;

      • Tearing apart your competitors' messaging, so we can find your ideal angle.

  3. Copy Development:

    • Based on the data, I develop a Big Idea (aka hypothesis) about what will trigger your leads to convert in higher numbers.

    • I flesh out that idea into high-converting copy, based on proven persuasion psychology.

  4. Go-Live & Testing:

    • When the page is live, the emails sent or the ads published, the fun begins. We look at how the new copy has actually converted and what we can improve next time.

  5. Repeat:

    • Based on Step 4, we circle back to Step 3 and work for more conversions every time.

The only time we fast-track this process? During a flat rate, fast turnaround audit of your existing copy. (Ask me about getting this service.)

Conversion Copywriting Rates

If you scrolled to the rates, you’re not alone. It’s what your customers do, to.

Every custom copywriting project is unique and so are the rates. But here’s what you can expect to invest for conversion-optimized copy, on average:

  • Research and messaging strategy (essential for new clients): starting at $800

  • Sales email strategy and copywriting: ~$200 per email

  • Homepage copywriting: ~$1,000

  • Product or service page copywriting: starting at $300

  • About page copywriting: ~$400

  • PPC ad copywriting: starting at $100

  • Sales video scripts: starting at $200

  • Opt-in or Thank You page copywriting: ~$300

  • Long-form sales page copywriting: ~$2,000

  • Upsell page copywriting: ~$500

Complete sales funnels typically include R&D, ad copy, an opt-in page, a nurturing email sequence, sales page copy, 2x thank you pages. Your funnel may also include an indoctrination email sequence and upsell page.

Not Ready for a Full Conversion Copy Project?

If you have a smaller budget, or need a faster turnaround optimizing existing copy, request a copy audit for just $199/page.

You’ll find out what’s working, what’s not, and the changes you can make immediately to boost the persuasive power of your copy.

You can also buy my time for a half-day ($500) or full-day ($800) conversion copy consulting session.

“So worth it” Conversion Copywriting

Conversion copy gets results, driving up revenue and quickly earning you a solid ROI. I have the measurable results to prove it. It’s not unusual for clients to make back their money in a matter of days or weeks.

Check out my portfolio page for recent wins and sample work from across industries, including:

  • Consumer brands and services in health, medicine, beauty and fashion

  • B2B manufacturing and service companies

  • Tech startups, including SaaS companies

  • Content marketers selling digital products

  • Not-for-profits and impact organizations

  • Marketing agencies

Let's Get You More Growth with Copy that Converts

The best way to find out if we’re a fit is to hop on a call. You can schedule an appointment via my calendar.

 

Certified by the Top Authorities in Conversion Optimization and Digital Marketing

Conversion Copywriting Certified
 

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