My Copywriting Process

My complete copywriting service includes delving deep into your business to understand your brand voice, unique selling proposition, industry and audience. I then take a systematic approach to drafting and review, to polish your copy to a publication-perfect state.

Want to better understand how this process works? After we contract, these are the key steps to getting your fresh, persuasive copy published.

 

 
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Research

You get things started by providing a Copywriting Brief, verbally or in writing. I then evaluate your competitors’ offerings and USPs, to look for ways in which your messaging can stand out. To really understand your customer's triggers, I spend time in the places they hang out online and listen to what they say about products or services like yours. 

Before I write, I debrief you on what I've learned and what I think it means for your copy. 

 
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Drafting the Copy

Next, we agree on an outline for the copy or the proposed structure. 

For multi-page projects, I provide you with a draft page or section of copy to check for tone, style and language. That's your opportunity to provide early feedback.

I then draft your complete content and you provide feedback. Usually clients are eager to get things finished and one to two rounds of revision suffice. 

 

 
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Finalizing the Copy

When I provide your final copy, it's formatted with the designer's ease in mind. I indicate which headers are H1, H2, and H3. If desired, I can also lay your copy out on your website.

I want your content to be perfect, so I proofread the copy in its pre-publication format, typically on a dev site or a hidden page. For print copy, I review the designer's proof.

When the fully-proofed copy is published, the project is complete. If you need post-publication tweaks, just ask. Within reason, it's part of the package.