Client Logos 2.jpg

Conversion Copywriting Portfolio 

Optimizing PPC, Landing Pages and Email Marketing

Thanks for dropping by to check out my work. 

I'm proud of my results, and I'd like to help you grow with conversion copywriting, too.

Here are some recent results my clients have enjoyed:

  • The Google Adwords account I run is ranked among the top, best-performing advertisers.
  • My Facebook brand-building campaigns are getting $0.01/click.
  • I’ve built a mailing list by 3k subscribers in just a few weeks with one sales page; in one day, I grew the list by ~2k and had to divert traffic to keep up with delivery of the lead magnet
  • When I send out an email to said mailing list, sales jump by a minimum of 500% within 24 hours.
  • One recent sales email I wrote generated $75k in sales in one day
  • My main e-commerce client has grown online sales by 500 – 600% since I took the lead on their digital marketing

Read on to see some of my work. To review full-size or full-text versions of any of the below, drop me a line

You can also view my past work in print copywriting and content marketing.

Pay-Per-Click Ad Copywriting

Google Adwords

Part of my consulting involves managing Google Adwords accounts.

My clients' search accounts are ranked in the top 10% of advertisers based on cost-per-click, click-through-rates and other measures of performance. I'm getting click-through-rates of 9%, even on competitor campaigns (i.e. where the ads are targeting competitor brand names and search terms).

Social Media Advertising

For several clients in the health and medical industry I write paid social ads, primarily for Facebook. I work directly with a US-based patient lead gen specialist who grows clientele for audiologists, dentists and other professional health services. The industry standard lead cost for audiology is about $350. With our ads, it's roughly $50 and many of our clients are seeing more than a 10x ROI.

FB Ads Copywriting.jpg
Facebook Ad Copy Sample


Website and Landing Page Conversion Copywriting  

Business to Consumer E-Commerce Brands

I manage all content for two e-commerce/retail natural health brands: and  This includes writing static pages, product descriptions and writing or editing blog posts.

Among my favourite projects ranks the product description and headline copywriting I did for arzu, a cult luxury fashion scarf brand out of Kuala Lumpur. 

I feel privileged to work with Majid Seraj, Pharm. D., founder of NexDerm cosmeceuticals. We are currently in the process of finalizing the copy for his beautiful website, designed by Joel Paynel.

Business to Consumer Professional Services

One of my favourite projects has been for Precision Tax Relief in Idaho. Aside from the pleasure of working with an amazing client, I loved the process of refining the company's brand and positioning in a competitive market.

We kicked off the project with an audit of their existing content and competitors. I used the Uplift Conversion Optimization process to identify the emotional triggers that would be most persuasive. These were easy to find because Precision has hundreds of glowing, emotive customer reviews from which to draw. 

The result is a website that feels personal, trustworthy and speaks directly to the deep motivations of customers. The new design and copy convey a promise of simplicity and peace of mind, both of which are highly attractive to troubled taxpayers. It also reflects the authentic caring and high level of competence with which this team delivers services.  

financial services website copywriting

Business to Business Brands

My B2B website copywriting has primarily been for the technology/software and professional services sectors.

For example, I wrote this website for Ragold Concepts Enhanced, a consulting firm specializing in launching food and nutritional brands in the US. The design and development is the work of Windy City Sites.

Ragold Concepts Enhanced

I'm currently writing a website (not yet live) for SternMaid America, part of one of the world’s most successful companies in the field of food and feed ingredients. 

In the vein of services, I recently wrapped up complete website copy for Perceptive Analytics, a data analytics consulting firm.

data analytics copywriting

One of my favourite B2B projects has been running a "copy audit" for the excellent people at TRUPOINT Partners, who provide services and software to financial institutions across the US. I love applying an analytical lens and coming up with ways to optimize existing copy.

TRUPOINT Homepage.jpg


It's my goal to always work with a charitable organization on a pro bono basis. Recently I wrapped up a website writing project for Autism in Mind (AIM), a charity out of Markham, Ontario.

Lead Magnets

This lead magnet I wrote for Rachel McMichael comes with a funny background story. When it went live, some time had passed. I saw the headline and forgetting I had written it, instantly clicked to download... because who isn't motivated by fear of loss? In other words, I fell for my own click bait.

lead magnet copywriting headline


Sales Pages & Pre-Sales Pages

Slightly distinct from most website content are sales pages. Sales pages entail long-form copywriting designed to generate leads. See a sales page I recently wrote for Natural Calm Canada that generated over 3,000 leads in the first month. In fact, the opt-in rate was so high, we had to turn off all paid advertising, just to fulfill demand.

                                                      Sales page copywriting

                                                     Sales page copywriting

 Here is a B2B sales page I wrote for a client in industrial technology: software and instruments. 

Here is a B2B sales page I wrote for a client in industrial technology: software and instruments. 

Pre-Sales Pages

Pre-sell pages are a sophisticated strategy for attracting leads with content and moving into sales copy in a single page. here's one I wrote for an Israeli skincare brand.

Presell page copywriting

Email Conversion Copywriting

I write conversion copy and A/B test results for clients in e-commerce.

For Natural Calm Canada, my click-through rates are 427% higher than the industry average.

In terms of revenue, in the first month I ran email marketing for Natural Calm, with just two campaigns, online sales increased 364% month over month. When I doubled the campaigns in a subsequent month, online sales increased 584% over the month with just two campaigns.

Adding email marketing, with no other changes in advertising, increased online sales by 1,992% in just 3 months. And the number of emails to each list per month is no more than two. That's right, with just two emails to each list per month, sales have increased by almost 2,000%.

For another e-commerce client, I generated $70k in sales from a single promotional email.



email marketing fashion example

Social Media Lead Generation

Organic social media is part of any digital sales funnel; it's one of the ways we attract more leads. While I no longer offer organic social media management services, I do consult on social media strategy

Sales Video Copywriting

I work directly with a video animator, writing the scripts for sales videos. Video can dramatically increase conversion rates, with the right script. Review samples and learn about our animated video packages here. Or, check out a client page featuring our animated video here.