Copy that converts comes from research. Voice-of-customer research, specifically.
In fact, the world’s most respected conversion copywriters say they don’t “write”. They swipe “sticky” copy from customers. Because to sell, you need to enter into the conversations already happening in your prospects’ minds.
But finding that intel that makes it possible to write ‘mind-reading’ copy?
It entails running surveys, interviews and message mining, all of which are time-consuming for copywriters and the businesses that hire us.
Now you can outsource your voice-of-customer research to Conversion Copy Co – and shortcut your path to copy that converts.
The gold standard is to pull from multiple sources: surveys, interviews and ethically eavesdropping online. But there are various ways we can cut this research.
Some brands commission voice-of-customer data mining and competitor audits before they have customers, then run interviews and surveys as their audience grows.
Others already have an audience and want a full research package.
Sometimes you need help with just one thing.
Don’t guess. Ask your audience what triggers their decisions so your copy can drive more conversions.
Let us develop your custom survey and interview questions based on the proven techniques of conversion copywriting.
Need the process to be hands-free? We can create it all for you in survey software.
Getting that voice-of-customer insight means asking in the right way.
We’ll write your survey and interview invite emails, open call social posts and make you look like a pro in the process.
Make a great impression when you outsource interviewing to Conversion Copy Co.
We conduct Zoom interviews that get people sharing insights they normally wouldn’t.
Position your product or service by knowing what competitors say makes them different and better.
We’ll break down your competitors’ messaging into the key components and identify gaps that could be opportunities.
The messages that sell are already out there for the taking in the places your customers talk informally, online. We know where to look and what to look for.
Let Conversion Copy Co. find those “sticky” messages and conversion insights for you.
If you have survey feedback, interview transcripts, VoC and customer messaging audits, what do you do?
We take the complete research and tell you what the data means for your messaging.
Now you can hand over all the labor-intensive conversion copy research – and feel confident in the results.
Just click the button, choose a time and tell us about your project. You’ll get a confirmation immediately that your time is booked. Issue booking? Email anna (at) conversioncopyco.com
As a professional conversion copywriter, I know how to find the messages that sell.
My portfolio includes multi-million dollar national and international brands. Among others, I’ve studied under Talia Wolf of GetUplift and Joanna Wiebe (also a client), two of the most respected conversion optimizers in digital marketing today.
Copyhackers brought me onto a Tutorial Tuesday webinar to teach on how to use survey findings to write long-form sales pages.
Before I was a copywriter, I ran interviews, surveys and facilitated focus groups as a senior management consultant.
Which is to say, your customers and your audience are in good hands. We run customer research like pros around here.