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Better-than-AI
Conversion Rate Optimization

What you sell is exceptional. The challenge is to persuade customers. You need to overcome distractions and buying objections (like a higher price), make more sales, and create more lifelong raving fans.

That’s what Conversion Copy Co does for brands just like yours.

First & foremost, conversion optimization experts 

AI can write copy that sounds persuasive. Without conversion-optimized brand messaging and marketing strategy, it usually doesn’t convert. That’s because it’s not based on deep insights into customer psychology. (Plus, it sounds like everyone else).

We’re conversion optimization experts with a decade of experience tapping customer psychology and using data to lift conversions. 

If you need to generate more profit from your ads, pages, and emails, you need Conversion Copy Co.

Behind that big, bold claim?

Anna Bolton-About-Feature

Here’s the background story. Conversion Copy Co. was founded by me, Anna Bolton.

Fresh out of an MA in Communications, I put my writing to the test at Canada’s top PR agency.
Between cocktail parties and elaborate pitches, I learned that I could write great copy for clients like Walmart and Amazon. (Dying a little inside, yes).

And I also learned that the ROI was shady, at best. Because impressions are just vanity metrics.

Discovering conversion copywriting in 2014 was my ah-ha moment. It was the missing link between messaging and measurable growth.

Today, my clients get better-than-AI consulting to lift conversions. And I get to help clients I can feel proud of.

Conversion copywriting fueled by
“bloody dedication

It’s what our Aussie CRO client said when we offered a strategy session at 10 pm on a Sunday night. (Because time zones.) Yes, we have boundaries, but for great clients, we’ll go to great lengths.

That means digging deeper in the data for that “this is it” conversion insight. It means relentless critical thinking. It sometimes means absurd hours spent to deliver a sharper, smarter, stickier message because you deserve no less.

“Confident, professional and inviting, Anna combines her depth of experience and knowledge with an approach that will steer you in a direction you wouldn’t have considered, with a delivery you couldn’t have conceived, and to outcomes you would have never achieved on your own.

— Jamie Bruno, Director of Human Resources, North York General Hospital

 

Conversion Copywriting & Conversion Rate Optimization Certified

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Questions on pricing, process
& how we can work together?
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