Get your brand’s “Conversion Copy DNA”
– your core set of brand messages, optimized to convert
Is your value prop irresistible to ideal buyers?
Does everyone immediately get the benefits of your offer?
Are you driving home that value with the right proofs, stories and promises?
If you’re Procter & Gamble, we’re confident: you’ve got this.
But most companies aren’t sure where to start with brand messaging…
You have product-market fit. The right marketing tactics…
But it costs too much to get sales. And lesser brands are luring over your customers.
You’re never quite sure what your copy should say, so your team ends up guessing each time. If you just nailed down key pieces of brand copy once, you wouldn’t be rewriting every. single. time.
After years of writing copy for outstanding brands
and for brands struggling to line up their message with their audience…
We discovered this:
Brands that win hearts, minds and conversions are engineered around audience insight.
It’s what’s behind the world’s most profitable brands.
That’s why we develop brand messaging based on conversion copywriting methods.
Here’s where we find out what really matters to your ideal buyers — and where your competitors are failing them.
Based on what we’ve learned, we come up with the “clearly different and better” brand messaging sweet spot your brand can own.
Next, we build out every brand message that communicates your unique difference.
We call it your ‘Conversion Copy DNA’ because it’s the core of who you are.
It’s the most persuasive articulation of the problems you solve; who you’re for; why you’re different and better; how you prove it, and more.
Your DNA starts with a set of customer-facing brand messages.
It also includes internal brand concepts and messaging guidelines, including:
Since 2014, we’ve served ~100 brands across industries, creating brand messaging for B2C e-commerce brands, course creators, B2B services and more.
Copy chief, Anna Bolton, has studied conversion copywriting with the best and been hired by Copyhackers to write 6-figure sales copy.
We’ve also worked intensively with the original conversion optimizers, MECLABS on creating value propositions that convert.
And for clients, we’ve helped win huge lifts, including a $20M investment for a tech company that simply needed to clarify their brand message in their pitch deck.
And it’s pluripotent. You can use your DNA to write every single marketing asset you produce. When you have it, it’s 10x easier to plug high-converting copy into all the right places.
Great, we’re looking forward to meeting you!
For most brands, this is a three-phase process that takes ~60 days.
You’ll get the best results with our brand messaging service when you’re already established, selling and looking to grow.
(Looking for something a little quicker? Book a VIP day.)