What comes before conversion copy? Strategy.
Brand messaging strategy is how you say you’re different and better, make that meaningful + prove it.
Scroll down to discover techniques, case studies, training, a sprinkling of opinion, and how to work with Conversion Copy Co.
WHAT YOU’LL LEARN
Why should your ideal customer choose you instead? Your positioning answers that question. Learn why you must nail your positioning + what exactly is involved.
WHAT YOU’LL LEARN
Two worlds that don’t often collide? Brand messaging strategy and conversion marketing. Here, we talk about how to use data to drive messaging strategy.
WHAT YOU’LL LEARN
Alright, so how exactly do you create brand messaging? Glad you asked. Here you’ll find a guide and lessons from the field, creating brand messaging for clients.
Conversion Copy Co creates brand messaging optimized to convert. Right for you? If you have a proven offer that you know is different and better, we can make that message clear.
Your first steps?
Download the guide, above.
Then, book a free consultation if we look like a fit.
- Joanna Wiebe, Founder, Copyhackers
“From research to writing to retrospectives, Anna is an absolute pro to work with. Her copy is great. And working with her is a dream - especially if hitting deadlines and producing fab work matters to you.”
- Darrick Wiebe, CTO, Untether AI
"We hired Anna for a day of consulting on our pitch deck to raise series A funding from top-tier investors for our AI chip. I'm happy to say her strategies and feedback were instrumental in raising a US $20M funding round. Plus, we took away conversion techniques we'll apply to all of our sales, including…
- JR East, Neovora.com
"Neovora markets digital products and productized services to local businesses across the US. Anna worked with us to create and optimize all the copy in our funnels, from ads and lead magnets to sales pages, webinars and email marketing. She knows a lot about the art and science of online marketing and it came through…
- Michele LC Mulkey CPA SPHR, Director of Human Resources at Precision Tax Relief, LLC
"Anna has an innate ability to understand what we are trying to say and succinctly put those ideas into written format. Timely in her reply and enthusiastic with her participation in our projects. I would l highly recommend Anna for all your written content needs."
- Rachel McMichael, Business with Impact Society
"Oh my goodness this is seriously PERFECT!!!!! Thank you SO MUCH Anna!!!!
- CEO, Natural Calm Canada
"Anna put our digital presence on the map and dramatically increased online sales within the first year of launching our new site. She was instrumental in developing winning positioning and the copy we now use everywhere."
- Suki Choi and William Chu, Autism in Mind (AIM)
"Anna Bolton is simply divine! I would definitely recommend Anna to any organization looking for a copywriter that is creative, versatile, and always walked the extra mile to meet your project needs!"
- Jamie Bruno, AVP, HR at Ontario Tech University
"Confident, professional and inviting, Anna combines her depth of experience and knowledge with an approach that will steer you in a direction you wouldn’t have considered, with a delivery you couldn’t have conceived, and to outcomes you would have never achieved on your own."
- Peter Hoy, Director, Ontario Public Service
"I know Anna to be an exceptional consultant and leader who takes a results-oriented approach in all aspects of her work. At the Project Management Centre of Excellence, she established a reputation as a trusted advisor and respected consultant to senior executives. Her work involved facilitation, planning and implementation of large scale projects."
- Talia Wolf, GetUplift
"It’s rare to find a copywriter who is both results and customer-driven. Anna is a dedicated, passionate, smart and talented writer. If you want your website to speak to your customers and convert them you should hire her yesterday."
- Tim Berthold, Sunny's Goldens
I was struggling to find words that were true to my brand AND which would resonate with my market. Anna helped me find the balance. By the end of the project, I had a "DNA" foundation with 50+ phrases that struck a chord with my market.
Most important - they were…
- James Woller, International Executive Director, Thrive
Anna was incredible to work with, very pro in her copy DNA process and ‘weaponized’ us with the messaging our organization needed.
- Scott Gettis, Precision Tax Relief
Anna’s landing page copy has consistently brought in 40% of our firm revenues for a staff of 40+ FTEs over the past two years. These conversions have been worth 8 figures, multiple times over.
- Kelly Patchet, Co-Founder & Strategist, Quarterback Digital
Your single email to our client's small waitlist segment (221 subs) produced $7,485 in sales in about two hours. I've run out of superlatives. Really, really well done... And the entire workshop sold out 90 minutes after the 4th email. We are on a roll!