Sure, we specialize in conversion copywriting. But sometimes we’re just marketers talking to marketers.
Find posts from back in the day on content marketing, print and more. Plus, find out what we’re learning from the inside of marketing campaigns that convert.
WHAT YOU’LL LEARN
Peer behind the curtain of what we’re learning about marketing from working inside big launches and campaigns. Here’s where we share what’s new.
WHAT YOU’LL LEARN
Print — remember that? Just because you can’t easily measure conversions from print doesn’t mean we can’t optimize print to sell. Find lessons learned from a few of our fave print marketing projects.
WHAT YOU’LL LEARN
Here are a few ‘wayback’ posts from when Conversion Copy Co was Captivate Content Inc. and content was our main thing. This is top-of-funnel marketing.
Conversion Copy Co works with B2B and B2C marketers ready to invest in copy that converts. It’s conversion copywriting… with a side of marketing strategy.
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Then, book a free consultation if we look like a fit.
- Joanna Wiebe, Founder, Copyhackers
“From research to writing to retrospectives, Anna is an absolute pro to work with. Her copy is great. And working with her is a dream - especially if hitting deadlines and producing fab work matters to you.”
- Jennifer Dean, Head of Growth & Business Intelligence
"Stix has a very defined brand message... So, off-the-shelf copy just won't work for us. We hired Anna to write web copy and multiple long-form landing pages for paid campaigns. Conversion rates are high and our cost per conversion is down!"
- VP Creative & Content, DTC Mattress Brand
“Anna rewrote one of our best-selling product pages, which we then extensively tested against our old version. We saw a 30% lift in sales for that product since her copy went live. Using her services is a no-brainer for anyone who wants to sell more of anything.”
- Darrick Wiebe, CTO, Untether AI
"We hired Anna for a day of consulting on our pitch deck to raise series A funding from top-tier investors for our AI chip. I'm happy to say her strategies and feedback were instrumental in raising a US $20M funding round. Plus, we took away conversion techniques we'll apply to all of our sales, including…
- Talia Wolf, GetUplift
"It’s rare to find a copywriter who is both results and customer-driven. Anna is a dedicated, passionate, smart and talented writer. If you want your website to speak to your customers and convert them you should hire her yesterday."
- Kelly Patchet, Co-Founder & Strategist, Quarterback Digital
Your single email to our client's small waitlist segment (221 subs) produced $7,485 in sales in about two hours. I've run out of superlatives. Really, really well done... And the entire workshop sold out 90 minutes after the 4th email. We are on a roll!
- Eunice, Founder, DTC Jewelry Brand
"Esterah is a DCT demi-fine jewelry brand that we launched in the UK in 2021. We approached Anna with our positioning and brand idea... Anna took those ideas and developed a strong brand message, certain critical sections of the website, and created a product page messaging hierarchy optimized to convert."
- Tim Berthold, Sunny's Goldens
"I was struggling to find words that were true to my brand AND which would resonate with my market. By the end of the project, I had a brand messaging "DNA" foundation with 50+ phrases tailored to where my customers were in their journey, something few marketers take into account. Highly recommend."
- James Woller, International Executive Director, Thrive for Good
"Anna was incredible to work with, very pro in her copy DNA process and ‘weaponized’ us with the messaging our organization needed to write a new website, garner more donations, and raise corporate sponsorships."
- Scott Gettis, Precision Tax Relief
"Anna’s landing page copy has consistently brought in 40% of our firm revenues for a staff of 40+ FTEs over the past two years. These conversions have been worth 8 figures, multiple times over."
- Peter Hoy, Director, Ontario Public Service
"I know Anna to be an exceptional consultant and leader who takes a results-oriented approach in all aspects of her work. At the Project Management Centre of Excellence, she established a reputation as a trusted advisor and respected consultant to senior executives. Her work involved facilitation, planning and implementation of large scale projects."
- Jamie Bruno, AVP, HR at Ontario Tech University
"Confident, professional and inviting, Anna combines her depth of experience and knowledge with an approach that will steer you in a direction you wouldn’t have considered, with a delivery you couldn’t have conceived, and to outcomes you would have never achieved on your own."
- Suki Choi and William Chu, Autism in Mind (AIM)
"Anna Bolton is simply divine! I would definitely recommend Anna to any organization looking for a copywriter that is creative, versatile, and always walked the extra mile to meet your project needs!"
- CEO, Natural Calm Canada
"Anna put our digital presence on the map and dramatically increased online sales within the first year of launching our new site. She was instrumental in developing winning positioning and the copy we now use everywhere."
- Michele LC Mulkey CPA SPHR, Director of Human Resources at Precision Tax Relief, LLC
"Anna has an innate ability to understand what we are trying to say and succinctly put those ideas into written format. Timely in her reply and enthusiastic with her participation in our projects. I would l highly recommend Anna for all your written content needs."