Branded Video Production: A Natural Health CPG Brand's First Foray Into Video

Branded Video Production: A Natural Health CPG Brand's First Foray Into Video

The case for video as part of your marketing is now a given; it's unquestionable. Video:

  • Increases time on page
  • Gets better organic engagement on social media
  • Yields higher ROI on social ads 
  • Increases conversions/sales on your website

In some cases, video yields a > 100% lift in sales! It's definitely a no-brainer, then, that brands should add video to their marketing collateral. But creating great video isn't easy.

Share!

Natural Health Product Packaging: A Case Study in Copy & Design

Natural Health Product Packaging: A Case Study in Copy & Design

When you approach product packaging, where do you start?

If you have a brand concept statement or a value proposition, you can begin there. These statements define, among other things, what's unique about your product, including benefits and features. Knowing and articulating this is the foundation for all copy - packaging no less. 

If you're not there yet, and if you're pressed to come up with packaging fast, you can do what I did for Heavenly Sleep Liquid Melatonin.

Share!