The answer is, both.
Download the guide and discover how to create your brand’s “Conversion Copy DNA”: the set of essential messages you need to market like a real brand – but a brand that converts.
After years of working with brands who have their messaging nailed down… and brands who haven’t yet defined the basics, we discovered that most brands need a set of very specific messages.
These are the pieces of copy you’ll use again and again across websites, emails, ads, social and more.
But most brand gurus won’t tell you how to write these messages to be truly persuasive – because they don’t think like conversion copywriters.
And most how-to’s on copywriting only tell you how to write assets, not create brands.
If you want brand messaging deeply rooted in conversion principles, this is the guide for you.
Optimize it to convert
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