Excited to kick-off 2020 with new conversion optimization skills?
Then, check out the Keys to Conversion Summit hosted by my friends, Betsy Muse and Greta Cate – and sponsored by Copyhackers.
The lineup includes women leaders from across the spectrum of digital marketing, including Joanna Wiebe and Kate Toon.
I’ll be speaking on January 6th at 10 a.m. on…
How to Engineer Your Brand Messaging Using Conversion Copy Methods
Most clients come to me with the same problem.
They want copy – maybe they even realize they need conversion copy – but they don’t know how they’re different and better than their ideal customer’s other options.
They haven’t nailed down the core set of messages that defines their brand.
But too much of the “build a brand” advice is completely wrong. Brand gurus will tell you to just brainstorm your brand internally. They follow an inside-out approach to brand messaging.
Conversion copywriters know that’s not how persuasive messages are found.
Brands that win hearts and minds are engineered around audience insight
In fact, they’re engineered using the same methods we use to write high-converting copy.
That’s why I created the Conversion Copy DNA method. It’s a process that guides clients from a state of muddled or non-existent brand messaging to a place of confidence with a brand that’s dialed into what their customers really want… and what my clients deliver best.
Think of it as the conversion copywriter’s approach to brand messaging.
We start with voice-of-customer + competitor messaging audits.
Then, we find the “clearly different and better” sweet spot your brand can own based on a solid conversion theory.
When fully developed, your Conversion Copy DNA becomes your brand’s messaging blueprint. Your copywriting playbook. Your starting place for testing and optimizing.
In this talk, I’ll explain the what, why, and how of creating your brand’s Conversion Copy DNA
Now that the summit has wrapped, I can share the entire recording with you.
For a complete overview of what we include in a brand’s messaging, download this free guide.
If you need help optimizing your B2C e-commerce messaging to convert, check out our brand messaging service.