It was at Ufficio in Toronto that I heard those words from my client, the CTO of an AI startup. “It’s open news now,” he said. The pitch deck we’d worked on together was “instrumental” in raising that astonishing round of funding.
Of course, copy in a deck isn’t the single thing that persuades investors like Telus and Radical Ventures to fund a startup on that scale. Untether AI earned this.
We just used conversion copy methods to give their pitch a more competitive advantage.
And while SEO isn’t what we do, the search results can be impressive:
Ready to talk about your conversion copywriting project?
- Joanna Wiebe, Founder, Copyhackers
“From research to writing to retrospectives, Anna is an absolute pro to work with. Her copy is great. And working with her is a dream - especially if hitting deadlines and producing fab work matters to you.”
- Darrick Wiebe, CTO, Untether AI
"We hired Anna for a day of consulting on our pitch deck to raise series A funding from top-tier investors for our AI chip. I'm happy to say her strategies and feedback were instrumental in raising a US $20M funding round. Plus, we took away conversion techniques we'll apply to all of our sales, including…
- JR East, Neovora.com
"Neovora markets digital products and productized services to local businesses across the US. Anna worked with us to create and optimize all the copy in our funnels, from ads and lead magnets to sales pages, webinars and email marketing. She knows a lot about the art and science of online marketing and it came through…
- Michele LC Mulkey CPA SPHR, Director of Human Resources at Precision Tax Relief, LLC
"Anna has an innate ability to understand what we are trying to say and succinctly put those ideas into written format. Timely in her reply and enthusiastic with her participation in our projects. I would l highly recommend Anna for all your written content needs."
- Rachel McMichael, Business with Impact Society
"Oh my goodness this is seriously PERFECT!!!!! Thank you SO MUCH Anna!!!!
- CEO, Natural Calm Canada
"For years, we weren’t marketing digitally. Anna put our digital presence on the map and dramatically increased online sales within the first year of launching our new site. She was instrumental in developing winning positioning and the copy we now use everywhere."
- Talia Wolf, GetUplift
"It’s rare to find a copywriter who is both results and customer-driven. Anna is a dedicated, passionate, smart and talented writer. If you want your website to speak to your customers and convert them you should hire her yesterday."
I was struggling to find words that were true to my brand AND which would resonate with my market. Anna helped me find the balance. By the end of the project, I had a "DNA" foundation with 50+ phrases that struck a chord with my market. Most important - they were tailored to where my…- Tim Berthold, Sunny's Goldens
- James Woller, International Executive Director, Thrive
Anna was incredible to work with, very pro in her copy DNA process and ‘weaponized’ us with the messaging our organization needed.
- Scott Gettis, Precision Tax Relief
Anna’s landing page copy has consistently brought in 40% of our firm revenues for a staff of 40+ FTEs over the past two years. These conversions have been worth 8 figures, multiple times over.
Across industries, conversions depend on the same set of skills: generating meaningful audience insight + using the techniques of persuasion to write copy that gets more clicks, sign-ups, sales and repeat customers.
We work with clients across the spectrum, including: