Want Great Copywriting? Here's the Surprising Source

Want Great Copywriting? Here's the Surprising Source

When it comes to copywriting, there's no such thing as a boring business. You may be an accountant, a bank or a manufacturer, but believe it or not, your business is fascinating to the right audience.

The trick is to find the fascination in any business. And believe it or not, those points of interest don't come from the creative genius of your copywriter. They come from your customers' insights.

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Animated and Whiteboard Videos Are Now Available

Animated and Whiteboard Videos Are Now Available

You may have noticed on my homepage a fun, new video explaining why Captivate Content is the right choice for copywriting. I had that video made by Jeff of Branding by Video. I wrote the script and he did the animation.

Shortly after, a copywriting client of mine in the US, Rainer, was looking at whiteboard video shops. He had a quote from a company for USD $4,000, and he'd apparently talked them down from $7,000!

When I mentioned that Jeff could do not only whiteboard but animation style, and at <25% of the cost, Rainer was in.

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What Email Design is Right for Your Brand?

What Email Design is Right for Your Brand?

Talk to any digital marketer, and you'll hear that 'the money is in the list'. This simply means that email is one of the most effective forms of marketing available to businesses. 

Today, I'll be talking about the types of email that work for different businesses, and how to know whether a slick design will work for your email marketing.

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Creating Your Small Business Content Marketing Strategy and Plan

Creating Your Small Business Content Marketing Strategy and Plan

It's that time again. As the old year comes to a close, our minds turn to planning. Whether you plan with the calendar year or not, it's the perfect time to reflect, assess and get ambitious about the future.

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Scripting Content Marketing Videos (Or Why You Should Never Use A Teleprompter)

Scripting Content Marketing Videos (Or Why You Should Never Use A Teleprompter)

You know what's tricky? Scripting product explainer videos in which the amateur performers seem neither robotic, nor like grinning infomercial maniacs.

In 2014, when I first scripted the videos for TOP Nutritionals' line of green superfood powders, I definitely erred on the side of robotic...if the robot were also a scientist and newscaster

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Use These Copywriting Tricks to Write a Better Brochure

Use These Copywriting Tricks to Write a Better Brochure

I was at Whole Life Expo in Toronto last weekend, giving a talk for a client, and I realized these shows are a marketer's fantasy.

In the outside world, if you want to talk about your product to a total stranger for 45 minutes you’d better be Vince Shlomi. At an expo, people will not only volunteer to hear your product talk, they’ll pay admission and then rush the stage to ask questions.

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How to Make Testimonials Work for Your Brand All Day Long

How to Make Testimonials Work for Your Brand All Day Long

If you know about the power of social proof, you know how important it is to have reviews on your website. But those reviews don't need to stay static wherever your customers felt inspired to post.

You can, and should, be recycling written reviews into social media content that attracts the right buyers long before they land on your site

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2 Essential Copywriting Checklists for Natural Health Product Packaging

2 Essential Copywriting Checklists for Natural Health Product Packaging

The past few months have been packaging intensive. I've written and proofed copy for several natural health products including Heavenly Sleep, Natural Calm, and SuperLeaf Moringa. In the process I've put together two checklists based on lessons learned.

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