At Conversion Copy Co, we write sales copy for digital marketers. Our goal is to create content that persuades your audience to say yes to your offer.
And that means we follow a specific copywriting process. It’s a process we learned by training with and getting certified by Copyhackers, the industry-leading source of training for conversion copywriters.
“We” means me, Anna Bolton and the team members I bring in to support projects as required.
Before I created the Decision Maker’s Guide (a handy download on our process), I would get a lot of questions on our process.
The Conversion Copywriting Process
Our complete copywriting service includes delving deep into your business, your customers and competitors to understand what messages will be most persuasive.
We then take a systematic approach to drafting and review, to polish your copy to a publication-perfect state.
Simplified to the basics, here are the three steps we take to create copy that drives more leads and sales.
1. Conversion Research
After our initial consultation where we talk about goals, you get things started by providing a Copywriting Brief, verbally or in writing.
I then evaluate your competitors’ offerings and USPs, to look for ways in which your messaging can stand out.
To really understand your customer’s triggers, I collect “voice of the customer” data online, through surveys and interviews.
Before I write, I debrief you on our research-based insights and how we can translate these into copy that converts.
2. Conversion Copywriting
We take all of that insight and research and use it to inform every line of copy. Essentially, we’re writing based on a model of your customer’s mind and their journey from discovering you to becoming a buyer.
All of that happens behind the scenes… until we reveal your copy.
For multi-page or full-funnel projects, I provide you with a draft page or section of copy to check for tone, style, and language. That’s your opportunity to provide early feedback.
I then draft your complete content and you provide feedback.
Maybe because I’m a perfectionist… maybe because I’m lucky, clients rarely request copy revisions. But two rounds are included in your package.
3. Finalizing & Testing the Copy
Your final copy is formatted with the designer’s ease in mind.
I indicate which headers are H1, H2, and H3. You can also request that we layout your copy in a wireframe based on conversion best practices.
For webpages, if you have keywords we write metadata.
Proofreading your content in situ is included, but more importantly, we test to keep optimizing your copy for conversions.
I work with your marketing team on these steps. Validation we can do before you go public, with 5-second impression tests. Once we’re live, the sky’s the limit with A/B and user testing.
These are the steps to conversion copy – at their most basic
Inside each of these three steps are multiple steps, depending on the scope of your project. But in short, here it is…
If you have any questions on the process or need to know how it applies to your project, book a free consultation.
Want to learn more about how we work? Check out the video