If you’re looking to grow revenues from marketing online, you need a team of conversion marketing specialists.
But finding those specialists isn’t always easy.
- Many of the best conversion marketers don’t show up in search. At all. (You need to be inside the conversion community to even know they exist.)
- LinkedIn is hit or miss. (It’s hard to tell who’s freelance, operating under their own company name vs. an employee, not up for grabs.)
- Many don’t stay on Upwork once they’re established.
You can ask around… you can pay attention to the names dropped. But even inside the conversion marketing community, it’s difficult to keep track of specialists when you need them.
That’s why we created this master referral list.
(If you’re a conversion marketer and up for being featured here, welcome. We want to grow this list. Message us via the contact page and we’ll share the next steps.)
Let’s get to it, then, shall we?
Read on to learn more about conversion marketing. Or, click the table of contents to jump to the specialist you need.
What Is Conversion Marketing?
Conversion marketing is focused on the next most valuable action — a conversion.
‘“The point at which a recipient of a marketing message performs a desired action.” In other words, conversion is simply getting someone to respond to your call-to-action.’
That call-to-action might be an opt-in, sign-up, form submission, click-to-call, or purchase.
When a prospect completes one of those goals, you have a conversion.
Isn’t ALL digital marketing conversion marketing?
Not exactly. But the lines can be fuzzy.
It’s not always what a marketer does but how they do it and why.
Take SEO content writers, for example. Some are explicitly focused on lead-gen (a conversion). Others purely focus on traffic (which might not convert).
The same is true of graphic designers. One designer may create your brand identity but never apply it to the funnels where prospects convert. Another may specialize in designing the assets that drive sales.
To include a profile in this post, I looked at whether the service is explicitly focused on generating more leads and sales.
But there’s an even higher bar — and it’s not exclusive to conversion copywriters or CRO shops.
Conversion marketers use data to drive action, either by:
1) Optimizing marketing out of the gate. (Via a data-driven research process and in some cases, pre-launch user testing);
2) Analyzing data from existing pages, emails and ads to find out what’s converting, what’s not and develop hypotheses for optimization.
What Conversion Marketers Do You Need on Your Team?
Who you need depends on your business size.
Micro-businesses and solopreneurs generally need a core team of conversion marketing specialists for:
- Lead gen (most start with Facebook ads, lead gen content or cold emails)
- Conversion copy for key pages and marketing emails
- Conversion-focused design
You might also need a sales funnel strategist to piece it all together.
Later on, you might need conversion marketing specialists who can:
- Generate leads across more marketing channels
- Create conversion-focused content across the customer journey
- Measure, wrangle conversion data, test and optimize
If you have a different perspective on how these roles break down/who should be included, please reach out. (Taxonomies are my jam.)
Next up: the seven conversion marketing specialists you can add to your team.
1. Conversion-Focused Market Researchers
First — always, always first — is research. Before we can optimize anything for conversions, we must know the customer.
Conversion-focused research surfaces what customers believe, doubt, fear, desire.
It helps us understand what triggers action and what creates friction in the customer’s path to your conversion goal.
Good customer research takes time. Deep time. (To learn more, check out our post on voice-of-customer research.)
If you hire a conversion copywriter, you’ll get conversion research.
- Your copywriter has a waitlist and you want to get research started in the meantime.
- You’re developing a product and don’t yet need copywriting, but you do need audience insight.
These are both great reasons to hire a conversion-focused researcher.
Hannah Shamji, Customer Researcher for SaaS and Ecommerce
Hannah is well known in conversion marketing circles as a research pro.
She offers done-for-you customer insights research, so if you want to accelerate the process of creating high-converting copy, Hannah can help.
Hannah specializes in SaaS and e-commerce and her services include custom interviews and surveys, interview training and workshops and more.
She has a psychology background and trained as a counselor, which means Hannah has great insight into human behavior, including how and why people take action.
Hannah has been featured on The Copywriter Club and led research for Copyhackers agency.
Personal Passion: “I’m getting really into homesteading! And I like to read/watch a lot about diet and the link between what you eat and how you feel.”
2. Ad Content Creators & Campaign Managers
You need leads and you’re willing to pay for them. Who do you hire?
- Ad content creators who know what converts. On different platforms. Across stages of the customer journey.
- Campaign specialists who can strategize, target ideal audiences and monitor ROI, so, your hard-earned ad budget doesn’t only line the coffers at Facebook and Google.
These are the specialists I know to be masters of their ad craft and science.
Sarah Sal, Hypercaffeinated Facebook Advertising
Sarah’s niche is one of the most defined.
When you think of Sarah, you think of conversion strategy and copy for Facebook ads.
(Ok, you also think of super dry jokes and vegan ‘this is what I ate’ posts — but only if you follow her on social.)
Before I intro Sarah, let’s talk about Facebook ads for a moment. They’re a conversion challenge because…
- It’s a crowded, competitive ad space that changes fast
- Social ads target audiences with low to zero purchase intent
- You need to master multiple ad formats and placements
- Facebook ad copy plays a much bigger role than in any other PPC ads
- You’re often writing multiple ads for one funnel, for different stages of awareness (which you know because you’re using the Facebook pixel to track what they’ve already seen)
To do all that, you need a Facebook Ads specialist.
“Sarah Sal manages Facebook ad campaigns and writes ad copy for niches where content is queen. Aka businesses that invest heavily in content.
She has run ads for companies like Stratgyzers, a shark tank company, and ClickFunnels and has been hired by companies like AdEspresso, and Hootsuite.
Some of Sarah’s success stories have been featured on Agorapulse, AdEspresso, AdWeek, Blitzmetrics, Copyhackers, Jon Loomer’s private membership and she presented a webinar for Perry Marshall’s 80/20 Facebook ads course.”
Email: sarah.skylight (at) gmail.com
Time Zone: Sarah is located in Europe
Rally On Media, Launch Video Ads that Drive Conversions
When I met Alex of Rally On Media, I was pumped to learn he’s studied conversion copywriting with Copyhackers and brings that lens to his video marketing — with no compromise on creative.
To get a sense of their work, here’s what the Director of Content Marketing @ Grubhub has said:
“Rally On Media’s work is a unique mix of art and strategy. They have the ability to take insight and turn it into great content that drives growth for us.
They are reliable. They are trustworthy. They do a great job and have a really great vision.
Rally On Media always comes back with interesting concepts that are completely different from what our competitors are doing.
I’ve worked with agencies and independent filmmakers. Rally On Media is the best of both worlds.
They’re a nimble team that excels at taking advantage of real trends, moments, and business needs very quickly.
They’re also experienced storytellers and have a vision for how we can tell authentic stories.”
Here’s Alex on his business:
“Rally on Media studies existing customers, analyzes competitors and helps you determine a mix of video ad types that extends from your existing brand strategy.”
This analysis then feeds into their artistic process, bringing video concepts to life in an artful and effective way that is designed to inspire, delight, and convert.
Rally on Media handles all aspects of video marketing production, from coordinating passionate customer testimonials to shooting social ads and full-scale national commercials.
They deliver assets that are ready to deploy across the internet.
Rally on Media follows the metrics and periodically refreshes the content mix to stay ahead of competitors and viewer tastes.
Their ads helped their client, Outstanding Foods, grow DTC sales by 740% in one year.”
Martin Marketing, Digital Ads for Online Courses, Programs & Thought Leaders
I met Tammy through a mutual client who is seeing outstanding conversions and a very low cost-per-lead on her agency’s ads.
Here’s Martin Marketing:
“We can help you get traffic, leads and sales in a way that serves your mission. Martin Marketing specializes in scaling up courses and programs for thought leaders.”
Certifications: Google Partner, Certified Measurement Marketer and a Certified PPC Facebook Advertising Expert by Perry Marshall
Rita Barry & Co, Facebook Ads & Marketing Audits For Coaches, Digital Course Creators & Ecommerce
“Rita Barry & Co. is a boutique digital marketing consultancy with a focus on marketing metrics.
The agency offers:
Marketing Measurement – Our engagements always start with our marketing path package, which follows our unique six-step process. From there, we offer ongoing measurement and strategy and launch support to keep your business on the path to growth, no matter what.
Facebook + Instagram Ads – Many of our customers choose to implement or re-engage ad campaigns once we have impeccable data about their marketing campaigns. We can help design and implement a campaign to take advantage of your new marketing knowledge.”
3. Conversion-Focused Content Marketers
The taxonomies… are challenging.
What’s the difference between a conversion copywriter who also writes content and a content marketer?
The lines can blur but content marketing is usually a step removed from the sale.
When it’s not, it exists just to screw with neat categories.
Webinar copy, for example, is the love child of sales copy and content marketing. (The hook up went something like this: “With our powers combined, we could both educate and sell!” And the internet was never the same.)
But in general, the goals of content are to:
- Capture leads (direct conversions)
- Nurture sales or retention (indirectly contributing to conversions)
Cool? Good. But to complicate matters further…
Not all content writers optimize for SEO. And some content should never be found in search.
But if wrangling Google is your game, you need a conversion marketer who’s not only damn good at SEO but also creates content that earns opt-ins.
Peruse the wondrous and varied skills featured here.
Chima Mmeje, Zenith Copy, SEO Content for SaaS & Tech Brands
“Chima writes engaging content for SaaS and tech brands that want more leads and sales.
If you’ve struggled with SEO, you know there’s quite a lot involved. Chima can help you:
- Figure out keywords your audience use when looking for your offer.
- Identify profitable search phrases with low competition.
- Find quick wins to get the most bang for your investment.
- Build a topic cluster to rank for your money keywords.
- Create an SEO content calendar to streamline your content creation and ensure you never run out of fresh content.
- Write SEO content optimized for your target audience and search engines.
- Update existing content that won’t budge from page 2 or 3 to Google Page 1.
Chima has worked with brands like EngageBay and Remitly to help them improve their search ranking for branded and top of the funnel keywords.”
“I’ve always loved technology. It seems so complex when looking in on the outside, but I enjoy demystifying it in such a way that ordinary people who don’t understand tech-speak can see the value.
For nonprofits, I believe in giving back to balance my footprint on the earth. I’m passionate about doing my bit to help nonprofits reach the right audience and spread their message.”
Fun fact: Chima and I first connected when she included me in this post on writing high-converting content for service pages.
Certifications: Hubspot, Inbound Marketing
Sarah MacKinnon Writes, Content Strategy & Copywriting for B2B
Sarah and I know each other from Copyhackers circles. Back when coffee in-person was a thing, we did that in Toronto.
Check her out:
“Working with +30 B2B companies over the last 9 years, Sarah has made it her business to learn everything she can about the B2B sales cycle.
And what Sarah learned is that traditional purchase journey frameworks (like awareness-consideration purchase) mislead us to think that buying is a linear progression. This leaves many commercial organizations in the dark on how buying actually happens (and what to do when it ISN’T happening).
That’s where Sarah comes in.
Sarah has a unique customer research-based approach that helps B2B start-ups and scale-ups elicit the insights to develop messaging and content that ACTUALLY helps reduce buying friction, shorten the sales cycle and improve their win rate.
What does that look like?
- Website content that educates buyers about problems they didn’t even know they had. And are now 100% bought into solving.
- Powerful case studies that take a buying group from “We’re not sure” to “We’re all in”.
- Conversion-focused webinars that inspire a prospect to hit “buy” on a 20K online purchase.
Over the past few years, Sarah has impacted the inbound pipeline of many growth-oriented B2B companies:
Working in collaboration with her clients’, she has:
- Influenced 200K in revenue for a polar expedition company by developing a B2B webinar series aimed to educate travel agents.
- Decreased bounce rate by 26% and increased session duration (and average time on page) by 25%, by rewriting a professional services website with voice-of-customer data and an SEO strategy.
- Generated 22% more leads for a B2B leadership consultancy with a new series of case studies.”
Kaleigh Moore, Content Writer for eCommerce Platforms & SaaS
“Kaleigh writes blog content for eCommerce platforms & the SaaS that integrate with them.”
While content isn’t always conversion marketing, Kaleigh’s writing does convert.
She’s authored “content that increased monthly leads by 70% in just 24 hours and wrote a blog post that directly resulted in more than $20,000 in revenue.”
Not to mention, her articles rank and increase traffic like crazy.
She has “created 75+ #1 Google search ranking articles for client-designated keyword phrases and helped increase organic blog traffic by 1800%+.”
Personal Passion: “I coach/teach freelance writers who are working to establish a sustainable freelance business.”
4. Conversion Copywriters
Conversion copywriters are sales copywriters who use data to increase conversions.
We focus on the loci of conversions: ads, landing pages, sales pages and sales emails.
By definition, conversion copywriting is measurable. Our KPIs cover:
- Lead gen (opt-ins, trials, contact form submissions or clicks-to-call)
- Revenue growth (total sales, average order value, revenue per user or visitor)
- And sometimes, what Copyhackers calls “micro-conversions” (i.e. critical clicks)
So, why would we profile others?
Here’s the thing:
Experienced conversion copywriters are scarce and often run waitlists.
(As of today, if you search LinkedIn for “conversion copywriter” you’ll get 569 results globally. Search “SEO copywriter” and that number is 7,400. “Content writer”? 301,000 results.)
Compounding the scarcity, conversion copy projects are bespoke and often take 100+ hours.
The challenge is connecting the right clients to the right conversion copywriters who have the capacity.
In some cases, you need a conversion copywriter who specializes in your niche. Or in a sub-discipline of copy, like ads or emails.
In other cases, you need a full-funnel copywriter.
Or you want a conversion-optimized brand messaging guide so you can outsource to as many copywriters as needed without sounding (or feeling) scattered.
Conversion Copy Co specializes in that kind of messaging + full-funnel copy for product marketers. We’re only taking new clients in DTC e-commerce and SaaS at this stage… So, we often have to refer out.
Why do so many of the conversion copywriters here also list content marketing?
The skills overlap. To write copy or content that increases revenue, you need to deeply understand the audience. And based on that insight, you need a theory of what messages will compel the audience to take the next action.
Check out these specialists.
Mighty Fine Copy, Conversion Copywriting for B2B & SaaS
“Mighty Fine Copy helps B2B and SaaS companies attract better leads and get more revenue from their websites, funnels, and landing pages.
Rachael Pilcher’s core services include copy for websites, emails, landing pages, sales pages, and customer research for B2B & SaaS.
Mighty Fine Copy has worked with companies including Culture Amp, Bynder, Biteable, FedEx, Datacom, and has been featured in Zoho’s CRO Masterminds webinar series.”
Rachael is a co-creator of this sales-page-focused copy + design service for B2B and SaaS.
Professional Pen, Content & Copywriting for B2B SaaS & Tech
“Anthony Sills builds audiences for high-growth software, SaaS, and tech companies.
He has worked with more than 100 clients as a copywriter and content strategist — some of them among most recognized companies in the world — was selected for LinkedIn ProFinder’s Exclusive Best of 2017 (Content Strategy) list and won a Copyblogger essay contest.
A multi-certified content marketer, Anthony typically writes about SaaS, UX, emerging technology, remote work, engineering & IT, software, data security, HR, marketing, customer experience, SEO, freelancing and digital marketing.
Anthony has a background in real estate and banking (12+ years) and has been known to write on topics in that space.”
Certifications: HubSpot Inbound Certified Marketer, HubSpot Certified Social Media Marketer, HubSpot Certified Content Marketer, and HubSpot Certified Email Marketer
Ace Tech Writer, Copywriting & Content Marketing for Digital Marketing & Tech
“Uwem is a B2B/B2C copywriter and Certified Content Marketer who writes landing pages, websites and long-form content.
In the last 5 years, Uwem has delivered tried, tested, and proven results for SaaS companies, tech brands, startups, and digital marketing agencies.
Recently, Uwem wrote a guest post for Jeffbullas.com titled, “How to Boost Conversions with Video Marketing During the Pandemic”; it was featured in LinkedIn Marketing Solutions ‘What’s Trending’ as one of the top content pieces of the week.”
Certifications: HubSpot Content and Inbound Marketing, Google Analytics
Scribbling Madly, Content Strategy & Copywriting for B2B
Greg stood out to me for two reasons:
1) He specializes in lead magnets and I haven’t found another conversion copywriter who does.
2) He spotted broken links in my automated welcome sequence and was kind enough to let me know. He’s a certified excellent human in my books.
Here’s Greg on his business, Scribbling Madly:
“Greg Reid of Scribbling Madly writes sales copy for funnels and email marketing campaigns.
He’s also a Certified Content Marketer. If you’re looking for a content writer to develop lead generating resources like tip sheets and checklists as well as authority-building white papers, webinars and email sequences, talk to Greg.
Greg has experience in employee engagement/workplace culture SaaS; sports-related SaaS; digital marketing; recruitment and staffing.
Says Greg, “I have an eclectic background in creating content across genres: sportswriting, creative writing (fiction), inbound marketing and copywriting. Each experience informs the content and copy I generate for clients.
Personal Passions: Soccer, outdoor recreation and fitness; literary fiction; Marvel & DC Comics (Bronze Age); Marvel Universe films.”
Certifications: Copyblogger Certified Content Marketer; CopyhackerS Copy School (Completed 10x Emails, 10x Funnels and 10x Landing Pages); HubSpot certified in Email, Inbound and Content Marketing.
Anneka Anketell-Jones, Conversion Copywriting for B2B
Anneka is a Canadian copywriter who stepped into a client project with me and delivered like a pro on tight deadlines.
She has a background in corporate business development and marketing and now writes conversion-focused copy for B2B clients.
Anneka’s services include:
- Copy Audits: Find out if minor or major tweaks to your existing copy could smash your marketing goals.
- Copy Rewrites: Have your key content and copy rewritten to remove any sales leaks, address any objections and encourage customer advocacy.
- Ready-To-Go Copy: Get done-for-you copywriting that converts! Research-driven copy that leverages tried and tested discoverability and conversion techniques to maximize every stage of your sales funnel.
Personal Passions: Sports and travel. (Fun fact: she lived and worked in Shanghai.)
Certifications: Chartered Institute of Marketing (CIM) Digital Marketing Diploma; Copyhackers Copy School courses in progress
CopyFlight, Copywriting & Content Marketing for eCommerce & SaaS
I first met Todd when we chatted about a guide he created: The Website Copy Framework — a complete guide to writing your core website pages. I was impressed.
He was white-labeling, so, I snapped it up and added my own content to offer it in the shop. You can also buy the framework directly from Todd and support his business.
“CopyFlight helps online companies define and refine their story — because stories sell.
Storytelling is natural, especially to the listening ear of your ideal client. You need to develop your story to ensure that everything works together. Miss out on the message, and it could keep your copy from converting.
That’s where Copyflight soars in. We help you identify and develop your story, so you connect with your ideal customer, build trust, authority and grow your business.”
Fun fact: Todd’s Twitter tagline is “Redneck Coffee Snob”.
Aja Stuart, Conversion Copywriting for Startups, SaaS & Course Creators
When I wasn’t able to handle a new project from an Australian client, I reached out to Aja to step in and optimize their email copy.
“Aja helps startups, SaaS and digital course creators love up their audience and turn ice-cold traffic into sizzling sales. With copy. Really good copy.
Aja has written for Copyhackers, and in a recent SaaS onboarding rewrite, Aja achieved a 68% conversion lift.”
“I have a Bachelor of Health Science (useful for the health niche) and a background in fashion and entertainment. I’m also a musician, a parent and a feminist, with a particular interest in financial equality.”
Certifications: Copyhackers 10x Landing Pages and 10x Emails
Ekaterina Howard, Conversion Copywriting & Content for SaaS Startups
I first met Ekaterina online when I was writing the sales page for Copyhackers 10x Facebook Ads. Ekaterina was one of the Copyhackers students who didn’t just buy the course. She got results.
In her own words:
“Ekaterina creates conversion-optimized email and website copy for SaaS startups.
Her lead magnet nurturing sequence generated:
- A 50% opt-in rate for a sales sequence
- An average open rate of 55%
- An average click rate of 14% for the sales email sequence
- A 25% conversion rate on those sales emails
Ekaterina also maps out content and develops content clusters based on SEO keywords and search trends.
Outside of copywriting and creating content, she’s into Lindy Hop dancing.”
Certifications: Copy School by Copyhackers, SEMrush SEO Toolkit Exam, Advanced Google Analytics
Sam Grover, Copywriting & Content Strategy for B2B SaaS & Financial Services
“Sam Grover has 10+ years of experience working with all kinds of B2B SaaS and financial services brands.
He specializes in lead nurturing copywriting and mid-funnel content strategy: copywriting nurturing emails, retargeting ads, landing pages, case studies, white papers and other educational content that generates demand.”
Fun fact: Same is an American who migrated to New Zealand. Living the dream!
Copy and Donuts, Copywriting for the Financial Industry
When I needed to find a finance-sector specialist, I found Craig — but it wasn’t easy. Financial sector conversion-focused copywriters are rare.
“Concepts. Copy. Conversions.
Copy + Donuts gives your financial company a better ROI by engaging your audience on an emotional level to make a human connection, build trust, and increase your brand’s market share.
A rebranding specialist, Craig helps financial advisors communicate their unique stories more powerfully.
Craig understands how to use both copy & design to lead users through their journey and convert leads into customers.
15 years of agency experience AND 5+ years of in-house financial.”
Fun fact: Craig’s wife, Paige, is a graphic designer who specializes in some of the most conversion-critical assets in a sales funnel. Scroll down to see her profile.
Certifications: Emotions Sells (Talia Wolf): Conversion Optimization
Email: craig (at) copyanddonuts.com
The Copy Prescription, Copywriting & Content for Health Brands
“The Copy Prescription is a copywriting shop serving health and fitness coaches, B2B healthcare and medical brands, and charities. Louise’s services include:
- Brand messaging – Speak to your clients with clarity and confidence, using research-based brand messaging and tone of voice guidelines.
- Content writing and strategy – Educate, motivate and inspire with blog posts, newsletters and case studies that position you as the go-to in your field.
- Website copywriting that sells – Turn your website into your #1 salesperson with insights-driven copy that captivates and converts.
Personal Passions: I’m obsessed with personal development, productivity and entrepreneurship. My main hobbies are all fitness-related!”
Certifications: 10X Sales Pages and 10X Emails (Copyhackers)
HD Copywriting, Website Copy for Online Entrepreneurs
“HD Copywriting helps online entrepreneurs optimize and streamline their most important digital asset: their websites.
HD also offers website audits, website copywriting, content strategy, copy for lead magnets, welcome sequences, sales and landing pages.
Heather Dileepan is certified by Copyhackers in 10X Website Copy, 10X Landing Pages, 10X Emails”
Fun fact: Heather has a sweet website designed by tsaroo.com.
Rebecca Vigelious, Conversion Copywriting & Funnel Strategy for Coaches, Experts & Online Educators
“Rebecca has been finding, telling, and selling with stories for almost 20 years. First as a TV news producer, then as a PR + Communications expert, and now as a Sales Copy Strategist.
Today, Rebecca delivers sales copywriting and evergreen funnel strategy for coaches, experts, and online educators who want to make a bigger impact.
She helps clients grow their influence and income with story-infused emails + digital sales strategy.
Personal Passions: I’ve served 100+ industries in my time as a writer and consultant.
The principles for finding their “it” factor, creating a standout UVP and copy that converts remain the same across industries–so I can work with *just about* anyone.
That said, my personal mission is helping holistic practitioners and wellness experts use their story and expertise for good.”
Certifications: Copyhackers 10x Emails, 10x Landing Pages
Nicola Moors, Launch Copy for Online Entrepreneurs
“I specialise in brand voice and writing personality-packed launch copy that sounds exactly like my clients.
Give your funnel a shot of Fireball whisky. As an ex-journalist, I intertwine investigative research techniques with the art of storytelling to craft high-converting launch copy that sells without icky bro marketing tactics.
Powered by an AC/DC soundtrack and Italian ground coffee, I strategise, map out, and then write your entire funnel to make sure it’s scooping up any lost wranglers who might be on the fence.
I work with six and seven-figure female entrepreneurs who want to create a business that doesn’t depend on them.”
Training includes Copyhackers (10xSales Pages, 10x Landing Pages, 10x Emails).
Jen Baxter Creative, Conversion Copywriting for Coaches and Creative Entrepreneurs
“Jen Baxter Creative focuses on writing high-converting emails, landing pages and sales pages.
As a certified content marketer and copywriter, Jen creates content that improves customer metrics like engagement and retention.
She helps clients consistently publish strong, relationship-building content that sparks creativity. Jen focuses on strengthening your calls to action and refining your brand voice to bring more personality into your optimized copy.
Certifications: Copyhackers 10x Emails and 10x Sales Pages
Conscientious Copy, Copywriting & Launch Strategy for Course Creators & Coaches
Michelle transitioned from social work (a great foundation for deeply understanding human behavior) to conversion copywriting.
“Who do I write for? I’m allergic to being put in a box so I wouldn’t say I have a niche. But I’ve found that I attract healers and rebels primarily.
So if you’re a healer, rebel, or a delicious blend of the two, you don’t like using sleazy or manipulative sales tactics and are super passionate about what you do, we may be a match.”
Certifications: 10x landing pages and 10x sales pages
FastCopy, Fast-Turnaround Conversion-Focused Copy
“FastCopy is the new on-demand copywriting service by conversion copywriter Lisa Pierson.
After years of running her biz, The Conversion Copywriter, and working as a senior conversion copywriter at Copyhackers Agency, she’s started FastCopy to help businesses get good (or better) copy quickly.
Lisa writes for brands such as Dr. Squatch, Snow, Scribe Media, Shopify Plus and Moon Pod. She’s also spoken about copywriting at several conferences including Inbound, Conversion Hotel and CTA Conference.
She started FastCopy to fill a gap she kept encountering in her conversations with agencies, startups and business owners.
Not every business or entrepreneur is in the position to invest in high-impact copy, or have the time to wait weeks or months for the copy to be delivered.
FastCopy doesn’t replace the work of conversion copywriters, but it does provide an extra option for well-crafted copy.
Personal passions: I’m a lifelong distance runner, and I have the gnarly toes to prove it.”
5. Email Strategists & Copywriters
Q: What if your conversions from ads and pages are high, but your emails, not so much?
A: You might need an email specialist on your conversion marketing team.
To get email right, you need to:
- Understand automation, segmentation, conditional content, and more
- Translate between different email software platforms (all of which, maddeningly, use their own terms)
- Know the different types of sequences (welcome, nurture/pre-sell, sales/launch, retention, win-back)
- Map the messages across multiple emails, delivered over time and triggered by specific behaviors
- Trouble-shoot and advise on email UX, list hygiene, deliverability and compliance with anti-spam legislation (all of it!)
- Interpret email metrics to figure out what’s working and what’s not
- Oh yeah — and then write email copy that converts
I do a lot of this with my clients’ teams. But these are the email specialists I go to when I have questions.
Laura Lopuch, Cold Email Strategy & Conversion Copywriting for SaaS & More
Laura specializes in a very specific type of email: cold email. Lead gen email.
Cold emails need a leader like Laura. Because most are either hitting spam or desperately irrelevant (driving otherwise tolerant contacts to cancel the connection on LinkedIn).
Cold email conversions are more about strategy than technology. And few people have a strategy like Laura’s:
“I help service professionals, SaaS companies, and entrepreneurs send high-converting emails, so you sell more… naturally. Specifically to cold audiences.
I wrote a viral article on cold emails for Copyhackers and have been featured on highly ranked industry blogs and podcasts, like CrazyEgg, Kissmetrics, Predictable Revenue, and Unbounce. I’ve also spoken at conferences like MicroConf and Shine Bootcamp.
Five months after launching my business, I grew it by 1400%, using only cold emails. One of my cold emails brought in a $20,000 client.
Using The Relevancy Method, I’ve helped my students get their next big $10k or $25k client with cold pitch emails and get my clients an uplift of 33% in reply rate on their cold sales emails.
Personal Passions: I’m an avid reader, dog lover, and previously worked at a law firm.”
Certifications: Graduate of Copyhackers 10x Emails, 10x Launches, 10x Landing Pages
Duett, Email Welcome & Nurture Sequences
Welcome and nurture sequences are the backbone of email marketing that converts.
Once you have those sequences in place, you can layer on sales sequences to warm, engaged, ready-to-convert subscribers.
But many businesses have a ton of opt-ins, with no clear strategy on how to segment and onboard those different leads. That’s where Allea comes in.
“Allea Grummert of Duett is an email marketing strategist and conversion copywriter.
She helps online business owners — especially bloggers — make a killer first impression through welcome & nurture sequences that engage readers, build brand loyalty and optimize conversions for sales and site traffic.
Allea has trained in email marketing with Val Geisler and has been featured on The Copywriter Club podcast.”
Fun fact: She also collaborated with me on this review of ConvertKit.
Samar Owais, Email Strategy & Copy for SaaS & eCommerce
“Increase conversions, boost sales and fix the money leaking gaps in your email sequences with help from Samar.
Samar is an email conversion strategist and copywriter whose emails for SaaS and eCommerce businesses turn:
- Subscribers into buyers
- Free trials into paid subscriptions
- Existing customers into loyal, raving fans
She does this by analyzing your customer data, designing a conversion-focused email strategy, and writing email copy that speaks to your subscribers and free trial-ers but converts for you.”
Results Samar has achieved (aside from becoming one of the go-to email copy experts):
- “$60k+ from an ecommerce email campaign
- Brought down the number of users using the old version of software from 68k to 28k with an email campaign”
Certifications: 10x Emails by Copyhackers, Litmus Certified Email Marketer
Comma Comma, Email Strategy & Copywriting for Software, Tech, Ecommerce+
“Liz Painter has 8+ years of experience getting results for brands like Symantec, Veritas and Shopify, as well as 100s of fabulous smaller businesses.
Comma Comma’s conversion-focused copywriting process helps growing businesses get results like these from email:
- An 81% lift in online sales, compared with the same period the year before
- A 7% increase in workshop bookings leading to additional conversions, each worth £12k in revenue
- A boost in email open rates from 19% to 42%, with a corresponding increase in new clients
Personal Passions: I’m massively into running and nutrition. I’ve competed in triathlons too.”
6. Conversion-Focused Designers
The difference between a conversion-focused designer and a designer? It’s what separates a copywriter from a conversion copywriter: goals and process.
I asked my friend, Katya, (featured below) to explain what it means to be a conversion designer. Here’s Katya:
“Outside of the conversion marketing world, no one differentiates. They see designers as designers. But even a beautifully-designed page may not convert.
Conversion designers typically combine three skills: visual design, user experience design and conversion rate optimization.
We consider how the design directs the eye to the right messages and actions; whether it tells the right story based on the user’s psychology.
As a conversion designer, I need to understand the why of the design, based on user research. That why is the research-based conversion hypothesis:
Basically, what does the user need to see and read on the page?
The copy and the design are so closely connected, the designer needs to be involved from the beginning in developing the hypothesis and executing it on the page.
And this may be unique to conversion designers, too: after the design, our work isn’t done. It’s a process of ongoing optimization. We’re learning from user feedback, coming up with new hypotheses and testing.”
When I asked Katya what study or credentials make a conversion designer, she explained that the discipline is so new, even a few years ago, it was impossible to find a conversion design certification program.
Katya opted for a live CXL intensive to study Conversion Rate Optimization with Peep Laja. “It brought together everything I’d been piecing together in a system.”
Katya Lombrozo, Conversion Designer
I’ve worked with Katya on multiple projects for ~3 years and just before COVID-19 locked down travel, we spent two days at MECLABS campus together optimizing a client’s landing page.
Katya is an incredibly talented CRO Designer and Strategist. Here are just two excerpts from her 21 recommendations on LinkedIn:
“Katya knows how to communicate ideas to audiences. Be it by website, landing page, or creative design, she drives strong conversion rates… Her design skills and strategic thinking are next level. If you want conversions, ask for Katya.” — Alex Craven, PlayStation
“Eager to find a way to create change and improve metrics core to the business, she lives and breathes the CRO design iteration process.
She will study a design need, utilize all qualitative and quantitative data points she can get her hands on, and find the right path forward to crafting the experience a user needs to get them to take action.
Not only does she provide great guidance from the get go, but will stay in the trenches with her team members through volatile test stretches – staying vigilant and creative in the pursuit towards compounding conversion change.” — Cody Juric, Propeller Health
Katya’s core services include:
Landing Pages Design
“My skill is strategizing and designing landing pages that speak to user motivation and address barriers, creating a clear path to conversion goal. I can work from scratch, or optimize your existing pages. I also have been building pages inside the Unbounce platform for the past 6 years.”
Heuristic Analysis (without design)
“I can audit your web sites/landing pages/flows, and propose solutions to increase conversions, including a lo-fi wireframe. You can then work with the designer of your choice, using my blueprint.”
Personal passions: Katya loves projects where she can increase conversions for B2C products and services.
“There are so many interesting psychological triggers and barriers to uncover and factor into design when you’re selling solutions to problems people face in their everyday lives.”
Training: CXL Institute, Digital Design (Academy of Art University)
Melissa Burkheimer Studios, Conversion-Focused Sales Page Designer
Melissa is synonymous with sales pages… and if you’re selling high-ticket items, chances are, you need a sales page. Nailing sales page design is a niche specialty.
In her own words, Melissa offers:
“Conversion design and direction, launch strategy and mentorship for agencies, influencers, course creators, consultants and more.
Melissa Burkheimer Studios helps creators transform launches into record-breaking blockbusters using design that converts.
Melissa has worked on dozens of launches as a designer, strategist, and manager that have collectively generated multiple 7 figures in revenue.
Her clients 10X their sales goals and get featured in places like The Ellen Show, Access Hollywood, Entrepreneur, and Forbes.”
Personal Passions: Music
Particular Paige Designs, Graphic Designer for Coaches & Course Creators
Graphic design isn’t always conversion-focused… but user-friendly design that draws the eye to the next vital click is essential for conversions.
Small businesses, especially struggle to find the right designer for the many visual assets in a sales funnel.
That’s why we were excited to learn about Particular Paige via her husband, Craig, of Copy + Donuts.
Paige develops brand identity packages and designs key assets in sales funnels, including webinar presentations.
7. Conversion Rate Optimizers (CROs)
What’s the difference between a conversion copywriter and a CRO agency?
Both use data to understand why customers convert and why they don’t. And we both work towards the same conversion goals.
Here’s what’s different:
- Conversion copywriters generally run surveys, interviews and analyze voice-of-customer…
- CROs have advanced testing and analytics skills.
- Conversion copywriters often work with pre-launch businesses. We use data to optimize the ads, pages or emails out of the gate…
- To work with a CRO, you need existing traffic volume to get statistically significant test results fast enough to learn. For example, CXL Agency requires 100,000 unique visits per month.
For testable marketing, a CRO + a conversion copywriter is an ideal team.
Quick note: Not all who analyze are CROs. Circle back to the ads section above to check out the agencies that offer marketing measurement services.
Simply CRO, Conversion Rate Optimization Agency
“SimplyCRO focuses on website optimization and Conversion Rate Optimisation for e-commerce and lead generation websites with high traffic levels.
We help you convert more of your traffic into sales by monitoring your visitors, discovering where and why you are losing customers.
Then, we execute data-driven recommendations and A/B testing to improve the user experience and increase your conversion to sale.”
SimplyCRO offers conversion audits, monthly CRO packages and conversion-focused redesign.
Why You Should Hire Conversion Marketing Specialists
There’s a reason surgeons never say, “For sure, I do hearts. If you need a patch up in the brain, I can do that, too. And I’ve been getting great results with colons.”
Conversion marketers are not.
There’s no one to stop us from saying we do all of the things. Only, no one does all of the things well.
In fact, the only effective conversion-focused agencies I know are actually teams of niche specialists.
And efficacy becomes quickly apparent because conversion marketing is inherently measurable. If the opt-ins, sign-ups and sales aren’t there, you know.
(Though whether it’s the traffic, the offer, the copy or the UX? You might not know without a CRO.)
That’s why I’m always excited to see narrowly-focused specialists. I love it when someone says, “No, sorry, we only work inside Klaviyo,” or Google Ads or WordPress or whatever.
I believe those people. I collect their names.
If you’re a conversion marketer and you’d like your profile added to this list click over to the contact page and drop me a line.