The other day, I realized this website is missing something.
From our copy, you wouldn’t know how heavy on data analysis conversion copywriting really is. We assume that because you’re looking for a conversion copywriter, you’re in the know.
We don’t even play up how incredible Yongi Barnard is at taking qualitative data, running it through AI with specialized prompts, and generating meaningful insights.
It’s something that happens behind the scenes. It’s part of our process for writing copy that converts.
But the fact is, sometimes you have to talk about how the sausage is made. It’s part of credibility building.
I can’t be low-key about our data expertise because it’s my job to let people know, “That’s why you hire us, not your nephew who’s doing a degree in creative writing.”
Quickly then, I’ll talk about the data we use on the regular to inform our conversion copywriting process.
- Qualitative analysis of customer reviews (themes, sentiment, language)
- Analysis of your competitors’ reviews (as per the above)
- Analysis of your customer surveys, interview transcripts, support/help/chat transcripts
- Website analytics
- Ad campaign analytics
- Email analytics
- Relevant A/B or user test results
- Heat maps and click tracking
Yes, we geek out on the data. We’ve got the badges.
Data is what gives us clarity and confidence that even if your copy looks pretty good, sounds pretty good, we can find opportunities to lift conversions.
Few specialists outside of major consulting firms do what we do with voice of customer analysis. That’s qualitative analysis, and it’s the backbone of our insights. Yet, we’re just as handy with quantitative data.
It’s why we’re not really threatened that machines can “write copy.” I mean, no more threatened than lawyers, accountants, financial analysts, doctors, and every other knowledge worker on earth.
As conversion copywriters, our job is to tell you what the copy should say, why, and how we know for sure. That takes some serious data synthesis before you can even think about dropping your prompts into AI.
If you’d like to know more, book a call.