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Get an Audit & Optimize
Copywriting Treatment 

Copywriting audits are the fastest way to more sign-ups and sales without a complete rewrite.

Your copy is written, but is it converting?

Does it pull people in? Win their trust? Convince perfect customers you’re the obvious choice?

Whether you’re getting a 1% or a 10% conversion rate,
there’s always room to optimize. But knowing where to start?

It’s a challenge when you’re seeing your marketing from the inside-out…

And you have jobs to do other than learn how to optimize for conversions.

 

JOIN THE WAITLIST

If you need higher  
conversion rates from your 
website, landing pages, sales pages, ads or emails… 

Then you definitely need a conversion copywriter’s eyes on your messaging. 

But you may not need all-new sales copy.

With an Audit & Optimize Copywriting Treatment, you can find quick wins that lift leads and sales, without a total rewrite.

 

Dial-up the selling power of your marketing, faster

Day in and out, we study one thing: what makes people say “yes” more often.

So, when we look at your sales copy, we can spot the opportunities
to reduce friction and anxiety, increase motivation
and boost the perceived value of your offer.

You choose the critical pieces of sales copy you need optimized.
We’ll come back with clear recommendations.

 

REQUEST THIS SERVICE

 

Here’s how we audit & optimize your copy:

Step 1: Briefing

First, we hop on a call, 30 minutes to an hour. You brief us on…

  • What you need optimized (e.g. full funnel, PPC campaign, email sequences, key pages)
  • Your brand, offer, value proposition
  • Your ideal customer, competitors, alternative solutions

Step 2: Messaging & Data Audit

Next up, we audit your competitors’ messaging and look at your data, which might include…

  • Testimonials, customer interviews, surveys, chat transcripts, support emails
  • Analytics reports from ads, pages or emails
  • Heat maps, scroll maps, click tracking, user testing

Step 3: Optimizing Key Copy

Next up, rewriting key copy. Our goals:

  • Reduce friction and anxiety
  • Increase clarity, credibility and relevance
  • Minimize what your visitor sees as “costs”
  • Boost the perceived appeal and exclusivity around your offer

It’s not your English teacher’s edit or a total rewrite – we optimize key copy: headlines, sub headlines, subject lines, intro copy, CTAs.

Step 1: Briefing

First, we hop on a call, 30 minutes to an hour. You brief us on…

  • What you need optimized (e.g. full funnel, PPC campaign, email sequences, key pages)
  • Your brand, offer, value proposition
  • Your ideal customer, competitors, alternative solutions

Step 2: Messaging & Data Audit

Next up, we audit your competitors’ messaging and look at your data, which might include…

  • Testimonials, customer interviews, surveys, chat transcripts, support emails
  • Analytics reports from ads, pages or emails
  • Heat maps, scroll maps, click tracking, user testing

Step 3: Optimizing Key Copy

Next up, rewriting key copy. Our goals:

  • Reduce friction and anxiety 
  • Increase clarity, credibility and relevance
  • Minimize what your visitor sees as “costs”
  • Boost the perceived appeal and exclusivity around your offer

It’s not your English teacher’s edit or a total rewrite – we optimize key copy: headlines, sub headlines, subject lines, intro copy, CTAs.

What’s inside your Audit & Optimize Treatment

You get an easy-to-follow but detailed Google doc including:

  • Conversion insights 
  • What’s working
  • What needs improvement 
  • Rewrites of critical copy
  • Design and UX strategies 
  • Testing suggestions

We’ll debrief all of this in a ~1-hour call so you’re completely clear on the recommendations.

 

GET ON THE WAITLIST

 

Actually… tell me about your full-funnel copywriting services instead

Why trust us to audit and optimize your sales copy?

Since 2014, we’ve advised and written copy for ~100 clients across industries and around the world, including multi-national companies, industry leaders and household name brands.

We’ve studied conversion optimization with the best, been hired by Copyhackers to write 6-figure sales copy and worked intensively with Flint McGlaughlin of MECLABS on optimizing value propositions and landing pages.

And for clients, we’ve helped win huge lifts, including a $20M investment from about a single day of consulting using the exact techniques of persuasion we’ll use to audit and optimize your copy.

Signing up for an Audit and Optimize Copy Treatment is the fastest way to more persuasive copy

In about 10 days, you get plug-and-play optimized copy for pages, emails or ads… plus research insights you can use to keep optimizing.

Ready to get your sales copy audited and optimized?

Book a call to start the process.
Full copy audits — including everything above — start at $1,000. Ask for a custom quote for whatever copy you need optimized… pages, emails, ads, full sites.

GET NOTIFIED WHEN SPACES ARE AVAILABLE

 

Just need a single page optimized, fast? We’ve got a flat rate for that.
Book a Fast-Track Copy Audit & Optimize Session ($500)

Audit & Optimize Copywriting Treatment FAQs

We're exclusively taking established DTC product marketing clients in e-commerce. If you market products that are sustainable, clearly differentiated and you have proven product-market fit, please reach out.

In another niche and need a copy audit? Please check out this article to find a specialist.

You’ll get feedback on what’s working in your current copy, what’s not, and why. Here's an example of a redacted copy audit for a PPC campaign leading to a landing page. This example does not include copy recommendations.

In the full Audit & Optimize Copy Treatment, you’ll also get recommended rewrites for key elements of copy, including headlines, sub-headlines, subject lines, intro copy, CTAs.

First, we’ll be running what’s called a ‘heuristic analysis’. That’s just a fancy way of saying we’ll audit the copy based on our experience and training.

To do a deeper copy audit, we also have to look at data you have on hand, the competitive landscape and what your customers are saying.

You’ll get the full copy analysis and recommendations in a Google doc. We’ll also debrief your team in a call where you can ask questions.

As many as you need. No more, no fewer. We’ll give you our best advice on the priority assets to audit.

Frankly, we don’t deliver fluff and won’t waste time. So, if an audit doesn’t make sense, we’ll tell you upfront.

We’ll include suggested rewrites for key pieces of copy as part of the full Audit & Optimize Copy Treatment.

Some clients hire us for a pure copy critique at a lower price point. Rewrites aren’t included in those basic audits.

Usually, audit turnaround is about 10 days from contracting with Conversion Copy Co — but it depends on the scope...

Which could be anything between a large, complex sales funnel audit to advice on a single email nurturing sequence.

To get firm dates, book a consultation.

There are many excellent copywriters out there who can give you advice. What makes a conversion copy audit different is this:

We’re not selling our opinion. We’re using data to discover how your copy can sell more.

Too many pages, ads and emails are written based on opinion. And then rewritten based on the next best guess. We only recommend what we can back with a solid theory of what will convert.

Copy audits can only be bought through a consultation call. We need to have a conversation to see if an audit is really what you need. In some cases, copy isn’t the first problem marketers need to solve.

Click here to book a call.

Customer and competitor research is what makes us conversion copywriters. It’s our special sauce and it takes time.

Actually, yes. You can rent my copy brain for 2 hours to optimize one page of copy. A landing page, a key web page, a sales page -- you choose. 

Book a Fast-Track Copy Audit & Optimize Session.

You don't need to be a DTC brand to get a fast-track copy audit. We've worked with course creators, SaaS, B2C and B2B services, B2B tech... And we can audit for any industry. This is our one service that's not niche. 

That could be a great option. After the audit, if it looks like a total rewrite is needed, we’ll give you a quote and timeline.

You’ll get special pricing based on the work done in the audit.

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