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Get a Conversion Copy Audit

Lift your e-commerce sales without a complete rewrite. Copy audits are a fast-path to more conversions.

Your e-commerce copy is written, but is it converting?

Does it pull people in? Win their trust? Convince perfect customers you’re the obvious choice?

Whether you’re getting a 1% or a 10% conversion rate,
there’s always room to optimize your copy.

 

INCREASE YOUR CONVERSIONS

We increase conversions
on e-commerce websites,
landing pages, sales pages, ads and emails… 

It pays to get a conversion copywriter’s eyes on your messaging. 

Even if you don’t need all new sales copy.

With a Conversion Copy Audit, we’ll find opportunities to boost sales without a total overhaul.

 

Dial-up the selling power of your e-commerce marketing, faster

Day in and out, we study one thing: what makes people say “yes” more often.

So, when we look at your sales copy, we can spot the opportunities
to reduce friction and anxiety, increase motivation
and boost the perceived value of your offer.

You choose the critical pieces of sales copy you need optimized.
We’ll come back with clear recommendations.

 

START SELLING MORE

 

Here’s how we audit & optimize your copy:

Step 1: Briefing

First, we hop on a call, 30 minutes to an hour. You brief us on…

  • What you need optimized (e.g. full-funnel, PPC campaign, email sequences, key pages)
  • Your brand, offer, value proposition
  • Your ideal customer, competitors, alternative solutions

Step 2: Messaging & Data Audit

Next up, we audit your competitors’ messaging and look at your data, which might include…

  • Testimonials, customer interviews, surveys, chat transcripts, support emails
  • Analytics reports from ads, pages, or emails
  • Heat maps, scroll maps, click tracking, user testing

Step 3: Optimizing Key Copy

Next up, rewriting key copy. Our goals:

  • Reduce friction and anxiety
  • Increase clarity, credibility, and relevance
  • Minimize what your visitor sees as “costs”
  • Boost the perceived appeal and exclusivity around your offer

It’s not your English teacher’s edit and it’s not a total rewrite — we optimize key copy: headlines, sub-headlines, subject lines, intro copy, CTAs.

Step 1: Briefing

First, we hop on a call, 30 minutes to an hour. You brief us on…

  • What you need optimized (e.g. full-funnel, PPC campaign, email sequences, key pages)
  • Your brand, offer, value proposition
  • Your ideal customer, competitors, alternative solutions

Step 2: Messaging & Data Audit

Next up, we audit your competitors’ messaging and look at your data, which might include…

  • Testimonials, customer interviews, surveys, chat transcripts, support emails
  • Analytics reports from ads, pages, or emails
  • Heat maps, scroll maps, click tracking, user testing

Step 3: Optimizing Key Copy

Next up, rewriting key copy. Our goals:

  • Reduce friction and anxiety 
  • Increase clarity, credibility, and relevance
  • Minimize what your visitor sees as “costs”
  • Boost the perceived appeal and exclusivity around your offer

It’s not your English teacher’s edit and it’s not a total rewrite — we optimize key copy: headlines, sub-headlines, subject lines, intro copy, CTAs.

What’s inside your Audit & Optimize Treatment

You get an easy-to-follow but detailed Google doc including:

  • Conversion insights 
  • What’s working
  • What needs improvement 
  • Rewrites of critical copy
  • Design and UX strategies 
  • Testing suggestions

We’ll debrief all of this in a ~1-hour call so you’re completely clear on the recommendations.

 

OPTIMIZE MY COPY

 

Why trust us to audit and optimize your e-commerce sales copy?

Since 2014, we’ve advised and written copy for ~100 clients across industries and around the world, including multi-national companies, industry leaders and household name brands.

We’ve studied conversion optimization with the best, been hired by Copyhackers to write 6-figure sales copy, and worked intensively with Flint McGlaughlin of MECLABS on optimizing value propositions and landing pages.

And for clients, we’ve helped win huge lifts, including a $20M investment from about a single day of consulting using the exact techniques of persuasion we’ll use to audit and optimize your copy.

Signing up for an Audit and Optimize Copy Treatment is the fastest way to more persuasive copy

In about 10 days, you get plug-and-play optimized copy for pages, emails or ads… plus research insights you can use to keep optimizing.

Ready to get your e-commerce copy optimized?

It starts with a free 30-minute consultation.

LET’S TALK COPY AUDITS

Audit & Optimize Copywriting Treatment FAQs

We're exclusively taking new clients in B2C e-commerce.

In another niche and need a copy audit? Please check out this article to find a specialist.

You’ll find out what's working in your current copy, what’s not, why, and what to do about it. 

You can also request rewrites of key copy: headlines, sub-headlines, subject lines, intro copy, CTAs.

At the most basic level, we’ll be running what’s called a ‘heuristic analysis’. That’s just a fancy way of saying we’ll audit the copy based on our experience and training. Which is significant.

To do a deeper copy audit, we look at your customer, competitor, and conversion data.

You’ll get the full copy analysis and recommendations in a Google doc. We’ll also debrief your team in a call where you can ask questions.

As many as you need. Sign up for a free consultation and we’ll give you our best advice on the priority assets to audit.

Yes, you can include rewrites of critical pieces of copy in your audit. We'll price your audit based on what you need.

Usually, audit turnaround is about 10 days from contracting with Conversion Copy Co — but it depends on the scope...

Need an entire sales funnel audited, from ad to opt-in to sales page to emails? That takes longer than auditing a single email nurturing sequence.

To get firm dates, book a consultation.

There are many excellent copywriters out there who can give you advice. What makes a conversion copy audit different is this:

We’re not selling our opinion. We’re using data to discover how your copy can sell more.

Too many pages, ads and emails are written based on opinion. And then rewritten based on the next best guess. We only recommend what we can back with a solid theory of what will convert.

All copy audits are customized. Book a call for a quote.

Customer and competitor research is what makes us conversion copywriters. It’s our special sauce and it takes time.

After the audit, if it looks like a total rewrite is needed, we’ll give you a quote and timeline.

You’ll get special pricing based on the work we've already done.

Good question! Both are for clients who already have copy, but need a conversion lift.

VIP Days are 3-hour blocks of time during which you have complete access to a conversion copywriter. It's a quick consulting service for a set fee.

Copy audit timelines and pricing vary based on the scope.

 

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Questions on pricing, process
& how we can work together? DOWNLOAD THE GUIDE

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