Back in August, 2019, the sales page we wrote for Copyhackers went live selling 10x Facebook Ads – the best training available on writing Facebook ad copy that converts.
It was a monster of a page. In part, because people who spend time spend money. (Long copy sells.)
But in part, because we had so much amazing voice-of-customer.
The Copyhackers Copy School community came through with survey responses in droves. We were in copywriting heaven with more insight than most copywriters dream of.
And with some of the stickiest voice-of-customer copy you can imagine, the swiping possibilities were endless.
But what do you do with so much research?
How do you even begin to write a sales page when you have 263 survey responses to draw on? (Plus insights from all over the interwebs.)
Joanna Wiebe invited me to present a Tutorial Tuesday on just that: how to write a long-form sales page using survey data.
You can also go directly to my webinar slides to review at your own pace.
Can’t get enough of the survey topic?
Here’s a link to access our behind-the-scenes walkthrough of the survey that generated an 87% response rate (of those who clicked) and so much conversion copy insight.
If you have questions on conversion copy research or long-form sales page copy, reach out.
I’m always thrilled to hear back from people who use the process and get results. This email from Zakaria Desai to Joanna and I made my day:
“Wanted to say thanks to both of you. 🙏🙏
I took a shot with a cold email pitch to someone I followed on YouTube…
Landed a gig.
Then headed to my copywriting ER room.. The amazing Tutorial Tuesday archive.
Skimmed through for one that discussed sales pages… And found your video with Anna and her equally amazing VoC spreadsheet.
When I sent the spreadsheet through to my client with the comments and swipes I picked up on Facebook & YouTube… He was blown away with the level of preparation!
Anyhoo, he loved the sales page and looks like we’ll be doing more work together.
Gracias Señoras 🙏