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Conversion Copywriting for eCommerce

Get high-converting copy for your most important marketing assets.

eCommerce brands live and die on their copy  

It’s the fuel for sales everywhere you market — even in the era of reels.

But too often, e-commerce copy doesn’t work hard enough. It doesn’t capture attention, address objections, and create a smooth path to the sale. 

If you need a higher ROI on your marketing, talk to us about conversion copywriting. 

 

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Conversion copywriting moves your most important metrics

Copy that gets conversions isn’t just creative. And it’s far more than wordsmithing. Conversion copy helps you achieve your most important business goals.

Lower CAC? Yes, we do that through higher-quality content + more conversions. 

Increased ARPV? Oh, yes. Revenue growth is the #1 job for conversion copy.

Higher CLTV? Conversion copywriting can increase retention. 

Anna Bolton Conversion Copywriting services

Here’s how our conversion copywriting works:

Step 1: Kick-Off

Once your project is locked down, we get to know:

  • Your brand messaging
  • Your customers, competitors, and market
  • Your products (inside and out)

Step 2: Data Analysis

Next, we do a deep dive into data, including:

  • Voice of customer and behavior analytics
  • Conversion rates and other KPIs
  • Competitor analysis

Step 3: Conversion Copy

Based on the data, we craft conversion copy that works hard to:

  • Slay friction and anxiety 
  • Make the value irresistible to your ideal customers
  • Create a bond of brand love that lasts

Step 1: Kick-Off

Once your project is locked down, we get to know:

  • Your brand messaging
  • Your customers, competitors, and market
  • Your products inside and out

Step 2: Data Analysis

Next, we do a deep dive into data, including:

  • Voice of customer and behavior analytics
  • Conversion rates and other KPIs
  • Competitor analysis

Step 3: Conversion Copy

Based on the data, we craft conversion copy that works hard to:

  • Slay friction and anxiety
  • Make the value irresistible to your ideal customers
  • Create a bond of brand love that lasts

Get to Know Your Conversion Copywriting Team

Since 2014, we’ve increased conversions for clients from well-funded startups to household name brands.

Copy chief Anna Bolton is a multi-certified conversion copywriter and conversion rate optimization expert hired by Copyhackers to write 6-figure sales copy and worked intensively with MECLABS on optimizing messaging and landing pages.

For clients, we’ve helped win huge lifts, including copywriting consulting that was “instrumental” in securing a $20M investment for a startup. Today, we specialize in conversion copywriting for every step in the e-commerce sales funnel, focused on websites, PPC campaigns and email marketing.

copywriting audit

Our conversion copywriting service is probably right for you if…

Your e-commerce brand is already generating revenue.

You have budget to invest in research, messaging, expert copy and design.

You want more than copy – you want conversion rate optimization expertise.

Ready to explore conversion copywriting services? 

Request a free consultation to discover whether your e-commerce brand is a fit with Conversion Copy Co.

LET’S DO THIS

 

Conversion Copywriting FAQs

We're exclusively taking new clients in B2C e-commerce at this time.

In another niche and need a conversion copywriter? Please check out this article to find a specialist.

Conversion Copy Co offers full-funnel copywriting.

That means we write websites, emails, ads, landing pages, video scripts, pitch decks…

If the copy is digital and the goal is to generate more conversions, we can help.

You’ll be working with a member of the Conversion Copy Co. team: a certified copywriter with deep experience and proven results.

We specialize in conversion copywriting, and we're conversion rate optimization experts, which means we also consult on broader strategies for generating more sales, loyalty, and higher order values.

 

It depends on the scope.

Once we contract and you reserve time with a deposit, we'll map out the time for research and copywriting. Sometimes this takes a discovery process, to find out what you already have in place and how it's performing.

Brand messaging and full websites typically take a few months. Landing pages, long-form sales pages, product pages, and multi-email sales sequences can often be done more quickly.

We do offer VIP Days and hourly consultations for those clients who want a quick lift.

To write high-converting copy from scratch, we need to deeply understand your customers and market…

These projects are a more significant investment and take several weeks.

Please download the Decision Maker's Guide to learn more about how we work.

Request a free consultation and we’ll give you our best advice.

If our conversion copywriting services are a good fit with your brand and project, we’ll provide a custom quote and timelines.

Yes. If you have someone in-house who can write copy, but needs guidance, ask for a quote.

We also consult on sales funnel and messaging strategy.

If you have sales copy that needs a conversion lift, consider a copy audit

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Questions on pricing, process
& how we can work together?
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