As a conversion copywriter, my job is to persuade your visitor to choose you over the competition. But why? Not because you have a fancy new site or because of your hip brand tone. Your customers are smarter than that. They want to know how you’re different and better. That’s your positioning, and it’s not just corporate marketing-speak. Positioning is essential for every brand who wants high-converting copy.
Get More Online Leads and Sales – From Your In-Person Presentations
In this tutorial, I’m teaching a step-by-step method you can use to maximize the ROI on your in-person presentations. You’ll learn how to publish your presentation as a multi-media blog post in a fraction of the time it would take to write an article.
Increase Customer Retention With Email Automation (Video Tutorial)
This is a desktop recording of the talk I gave today at the Mississauga Board of Trade (MBOT) on the topic of customer retention. Now, this may not sound like a conversion copywriting topic – but it is! Even our customers need to be converted. I’ll definitely write a blog post on this topic, but for now, when you listen to the Zoom recording, you’ll discover a system for driving up the lifetime value of a customer – on autopilot.
WIIFM? Your Copywriting Must Answer This Question
In 2013, I learned a tough lesson about what happens when businesses don’t get their messaging right…and it led me to the business I’m in now: creating content and sales copywriting, freelance.
Creating Your Small Business Content Marketing Strategy and Plan
It’s that time again. As the old year comes to a close, our minds turn to planning. Whether you plan with the calendar year or not, it’s the perfect time to reflect, assess and get ambitious about the future.
Tips on Scripting Content Marketing Videos
You know what’s tricky? Scripting product explainer videos in which the amateur performers seem neither robotic, nor like grinning infomercial maniacs.
In 2014, when I first scripted the videos for TOP Nutritionals’ line of green superfood powders, I definitely erred on the side of robotic…if the robot were also a scientist and newscaster