The case for video as part of your marketing is now a given; it’s unquestionable. Video:
- Increases time on page
- Gets better organic engagement on social media
- Yields higher ROI on social ads
- Increases conversions/sales on your website
In some cases, video yields a > 100% lift in sales! It’s definitely a no-brainer, then, that brands should add video to their marketing collateral. But creating great video isn’t easy.